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Cory Turner

Freelance Copywriter

I'm Cory, a freelance copywriter with a background in YouTube content and digital marketing. I specialise in writing clear, persuasive copy that helps brands and creators connect with their audience and drive real results. Whether it’s ads, landing pages, email sequences, or content scripts, I focus on driving real results to your business. If you’re looking for sharp, strategic copy that captures attention and keeps people engaged, you’re in the right place.

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About me

I'm a freelancer copywriter based in Wales, UK. My journey into copywriting began with a genuine passion for storytelling and creativity. I’ve always loved crafting things that connect with people - first through content, and now through copy. What drew me to copywriting specifically was the business model itself: it made sense, played to my strengths, and gave me the freedom to work on projects I care about.Since 2017, I’ve built a YouTube channel with 20K+ subscribers and 6M+ views, and grown a TikTok profile to 100K+ followers and 16M likes. Both are linked at the bottom of the page. Along the way, I’ve developed a deep understanding of how to create content that resonates, engages, and drives action - skills that naturally align with persuasive copywriting.My background in content creation has given me hands-on experience with the world of social media and online business, and it’s taught me how to adapt, stay consistent, and deliver results. These experiences have also helped me build a strong foundation in key professional skills like:
✅ Time management
✅ Organisation
✅ Discipline & consistency
✅ Planning & strategy
✅ Writing & storytelling
✅ Networking & collaboration
✅ Creative problem solvingNow, I bring those same skills and that same level of dedication into my work as a copywriter - helping brands and creators communicate clearly, connect with their audience, and grow through the power of words.

• Education 🎓

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Ad Copy

Top of funnel:Do you feel like your brain is completely fried by 2 PM and you can't focus on anything important?You try to power through but end up scrolling your phone, making it even worse.You're not alone - this happens because after 25, your brain starts producing less of the key neurotransmitters needed for sharp focus.That's why we packed VitalEdge Focus+ with L-Theanine, Lion's Mane, Ginkgo Biloba, and B12 - the exact 4 nutrients your brain craves.These compounds work together to restore your brain's natural focus pathways within 30 minutes by increasing blood flow and neurotransmitter production.12,000 professionals have already transformed their afternoons, with 9,500 giving us 5 stars! With this many people solving the same problem as you, I'd hurry up to grab yours before it's gone.Tap below to get your VitalEdge Focus+ now.Middle of funnel:You could be the version of yourself being hyper-productive after 2 PM.Getting everything done with full energy instead of letting your brain rot from endless phone scrolling.VitalEdge Focus+ gets you thinking clearly again in just 30 minutes. Tap below and try it out!Bottom of funnel:We see you checking us out. 100% money back guarantee because we know VitalEdge Focus+ works.Take the plunge and get your focus right. Tap below and make it yours.

This ad copy promotes VitalEdge Focus+, a natural brain supplement that helps people improve their focus without caffeine crashes. The copy works because it identifies a common problem (afternoon mental fatigue), offers a quick solution, and backs it up with customer reviews.Top of funnel targets people who don't know about the product yet - they need the most explanation and convincing, so the copy is longest.
Middle of funnel targets people already interested but haven't bought - shorter copy that reinforces the main benefits.
Bottom of funnel targets people ready to purchase - shortest copy focused on removing final doubts and getting them to buy.Each version gets progressively shorter because people need less information as they move closer to making a purchase decision.

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Email Copy

Here I have put together a load of email samples across different forms and niches.
Click below to explore the types of copy I have crafted and the intention behind them:

• Email Flows

• info product emails

• e-commerce emails

• Email marketing calendar

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YouTube Video Script

Intro

If you've ever stood in front of a packed closet full of clothes and thought "I have nothing to wear," then I know your pain, but I also know the solution.What if I told you that having fewer clothes could actually make you look better, save you hours every week, and put hundreds of dollars back in your pocket.Hey everyone! I'm Tom, and if you're tired of morning wardrobe meltdowns and credit card statements that make you wince every time you hit "add to cart," you're in the right place.Today, I'm sharing exactly how to build a minimalist wardrobe that'll transform your mornings from chaotic to effortless, and I'm using my own dramatic before and after as proof that this actually works.By the end of this video, you'll have a step-by-step system to curate a closet that works harder for you, not against you. So let's dive in!

Body

Let me paint you a picture of my life two years ago.I had a closet bursting with 200+ items, clothes hanging off doors, stuffed in drawers, some still with tags.Every morning was a 20 minute panic session of trying on outfits, feeling overwhelmed, and rushing out the door already defeated.The reality is that I wore the same 15 pieces on repeat while the other 185 items collected dust.I was spending over $300 monthly on clothes that promised to solve my style problems but only added to the chaos.My friends started joking about my "outfit emergencies," and honestly, I felt like I was losing a battle against my own closet every single day.Fast forward to today: I own 40 carefully chosen pieces that I absolutely love.My morning routine is five minutes max to put together an outfit that makes me feel confident and ready to go.I've saved over $2,000 this year alone, and here's the thing, I get more compliments now than ever before.The difference is huge.While my old closet made me feel overwhelmed, my new wardrobe makes me feel intentional.My friends actually ask for style advice now, and I never have those "nothing to wear" moments anymore.Start by documenting what you actually wear.For one month, put a small mark on the hanger every time you wear something. You'll be shocked.Most people discover they only wear 20% of their wardrobe regularly.This isn't any type of judgment, it's simply about gathering data that will guide your decisions going forward.Create your personal uniform. Mine is classic jeans + elevated basics + one statement piece.Maybe yours are blazers + comfortable pants + interesting accessories.Having a formula eliminates decision fatigue and ensures everything works together.When you shop with a formula, you buy pieces that integrate, not isolate.Here's where the magic happens.Keep only items that fit three criteria: you love it, it fits perfectly, and it works with at least three other pieces in your closet.Be ruthless. That "maybe someday" dress is taking up mental and physical space.Donate, sell, or gift everything else.You're not losing clothes; you're gaining clarity which is way more important.With your streamlined closet, invest in higher-quality basics.Yeah, that $80 white shirt costs more than five cheap ones, but it'll look better longer and actually save you money over time.Focus on neutral colors that mix and match effortlessly. Think black, white, navy, gray, and one accent color that you love.And here's what nobody tells you about minimalist wardrobes: it's not really about the clothes.It's about reclaiming your time, your money, and your mental energy for things that actually matter.When you're not stressed about what to wear, you show up more confidently in meetings, dates, and everyday life.It just makes things 10x easier, and you'll notice such a big difference over time.Your friends will notice your effortless style and ask for advice.Your bank account will thank you when you stop impulse buying.Overall, people will wonder how you always look so put-together while they're still figuring out their outfit at 8 AM.

Outro

So if you're ready to transform your chaotic closet into a streamlined style system, I've got your back.Firstly, hit that subscribe button.I share practical style and lifestyle tips every week that'll make your life easier and more intentional.Secondly, I've created a free minimalist wardrobe checklist with the exact pieces you need to build your capsule wardrobe from scratch.The link is in the description below.Grab it now to start your transformation today.And what's one item in your closet you haven't worn in over a year?Drop it in the comments. Let's hold each other accountable!And if you found this helpful, share it with a friend who needs it.Trust me, they'll thank you.See you in the next video.And remember, less really can be more!

I’ve created a YouTube script that uses the AIDA model: grabbing attention with a relatable hook, sparking interest through the personal before-and-after story, building desire by highlighting the benefits of a minimalist wardrobe, and driving action with a clear CTA. It features a compelling hook (“If you have a packed closet but nothing to wear, I know your pain and the solution”), a personal transformation from 200+ chaotic pieces to 40 curated items, and emotional impact by showing how it boosts confidence and saves money while reducing stress and decision fatigue. The script contrasts stressful mornings with easy, 5-minute routines, delivers a practical 4-step system, and includes a strong CTA asking viewers to subscribe and grab a free checklist. The script is also formatted for readability, with shorter lines of text rather than big paragraphs. The tone is casual, friendly, and sprinkled with humor, perfectly suited for the target audience: 18-35-year-olds interested in fashion.

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Website Copy

Transform Your Body in 90 Days or Less - Without Guesswork, Generic Plans, or Gym IntimidationStop wasting months on cookie-cutter workouts that don't work for YOUR body. FitFlow AI creates personalized fitness plans that adapt in real-time, guaranteeing results or your money back.[START YOUR TRANSFORMATION - FREE 7-DAY TRIAL]Join 47,000+ people who've already transformed their bodies with AI-powered fitnessTired of Fitness Programs That Fail You?You've tried everything - expensive personal trainers, generic workout apps, YouTube fitness gurus. Yet you're still stuck in the same frustrating cycle:- Plateaus that make you want to quit
- Boredom from repetitive, one-size-fits-all routines
- Wasted time on workouts that deliver zero resultsHere's the truth: your body is unique. Your fitness plan should be too.Meet FitFlow AI: Your Personal Fitness RevolutionRevolutionary AI technology analyzes your body type, fitness level, goals, and daily schedule to create the perfect workout plan - then adapts it every single day based on your progress.Here's How It Works:Smart Assessment: our advanced AI scans your fitness profile in under 3 minutes, identifying your strengths, weaknesses, and optimal training approach.Dynamic Workouts: get fresh, challenging workouts that evolve with your progress. Never hit a plateau again.Real-Time Coaching: instant form corrections, motivation boosts, and technique tips through your phone camera.Progress Tracking: watch your transformation unfold with detailed analytics and milestone celebrations."I lost 32 pounds and gained muscle I never thought possible. FitFlow AI knew exactly what my body needed when I didn't even know myself."- Sarah M, who lost 32 lbs in just 12 weeks"Finally, a program that actually listens to my body. The results speak for themselves."- Marcus T, who gained 15 lbs of muscle in only 10 weeksThe Numbers Don't Lie:- 94% of users see measurable results within 21 days
- Average weight loss: 18 pounds in 8 weeks
- Average muscle gain: 12 pounds in 12 weeksWhy FitFlow AI Crushes Traditional Fitness AppsPrecision Targeting: while other apps give everyone the same workout, our AI creates plans tailored to YOUR unique body composition, metabolism, and goals.Adaptive Intelligence: If you're feeling tired, the AI adjusts. If you're getting stronger, it pushes harder. If you're having a busy week, it optimizes for shorter, more intense sessions.Motivation That Works: personalized coaching messages and achievement systems designed by behavioral psychologists to keep you driven.Special Launch Offer - 67% OFFYour Dream Body is 90 Days AwayStop settling for "someday" and start your transformation TODAY.Thousands of people just like you have already discovered what their bodies are truly capable of. The only question is: Will you be next?[CLAIM YOUR SPOT - START FREE TRIAL NOW]

This is homepage copy I wrote for FitFlow AI, a personalized fitness app targeting people who've failed with generic programs. I used psychological triggers such as loss aversion ("Stop wasting months"), social proof with specific transformation numbers, and scarcity with limited-time pricing to transform fitness frustration into confident action while positioning AI personalization as the key differentiator from traditional fitness solutions.

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Landing Page

Learn High Ticket Sales & Build a Six-Figure Remote Business in 90 DaysJoin hundreds of students who've ditched the 9-to-5 and now earn more in a month than they used to make in six.Stop trading hours for dollars. High ticket closers are getting paid $1,000-$5,000 per sale - and you could be one of them.[Apply Now]Still Trading Your Time for a Paycheck?You've seen the posts. People working from Bali, from luxury penthouses in Miami, from their living rooms in pajamas, closing deals worth thousands while you're stuck in back-to-back meetings that could've been emails.And you think: what do they know that I don't?Maybe you've tried affiliate marketing, dropshipping, or building a personal brand. But you're still waiting for that first real payout while your savings account gets thinner and your patience wears out.Meanwhile, there's an entire economy of high ticket sales happening right now - companies paying trained closers 10-20% commission on premium products and services. We're talking $2,000-$10,000 products. Do the math.Here's the truth you need to hear:
High ticket sales is one of the fastest paths to serious income online - and people with zero sales background are doing it right now. They're not natural-born salespeople. They’re no different from you. The only difference is that they simply learned a repeatable system and took the first step.This course is your blueprint to that income.What You'll Master (And Why It Matters)This is the exact framework that high ticket closers use to consistently land $3K-$10K deals - and we've bundled it into a step-by-step system designed to get you closing your first deal within 90 days:Master the High Ticket Sales System: Learn the psychology behind premium purchases, how to build instant trust on sales calls, and the proven closing frameworks that top earners use. No complicated tactics. No pressure. Just genuine conversations that lead to high-value “yes” decisions.Find High-Paying Opportunities: Discover where companies are actively hiring remote closers, how to position yourself even without experience, and the exact outreach strategies our students use to land their first offers (some within their first two weeks of training).Close Deals with Confidence: Get access to real call recordings, live role-play sessions, and the exact scripts and frameworks used by six-figure closers. You'll practice handling objections, structuring discovery calls, and asking for the sale without feeling pushy.Build Your Remote Sales Career: Learn how to negotiate commission structures, scale from one client to multiple income streams, and build a sustainable business that gives you freedom, flexibility, and financial security.This is the exact system our top students used to go from working a regular job they hated, to living a life full of freedom and abundance - and it's all laid out for you.Why Students Choose The Closing Academy"I closed my first $5,000 deal in week 7. Best feeling ever."We've trained hundreds of aspiring closers who are now earning more per month than they used to make in half a year.Our instructors aren't just teachers - they're active high ticket closers and agency owners who've done over $10M in combined sales and know exactly what works in today's market.You get lifetime access to step-by-step video training, live weekly coaching calls, real sales scripts and templates, objection-handling libraries, and a private community of closers who support each other's wins.Plus, you're backed by our confidence guarantee. Take 30 days to go through the training. If you don't feel equipped to land your first sales role, we'll refund you in full.What Our Students Are Saying"I went from making $40K/year in customer service to closing $12K in my first month as a setter. I still can't believe this is my life now." - Marcus Chen, Former Call Center Rep"I was terrified of sales calls. Like, physically anxious. But the role-play sessions and frameworks made me realize it's just a conversation with structure. Three months in, I'm averaging $8K/month and working just 20 hours a week." - Sarah Mitchell, Former Retail Worker"I tried every online business model - courses, dropshipping, content creation. This is the first thing that actually made me money. Real money. I closed my first deal in week 5 and never looked back. Currently in Thailand living off my commissions." - David Park, Former Marketing Manager"I realized that you don't need to be an expert in everything - you just need to know how to sell. I went from zero sales experience to representing a $15K coaching program. The commissions are life-changing." - Jason Johnson, Former Administrative AssistantHere's What Happens NextWeek 1-3: You'll learn the psychology of high ticket buyers, master the core frameworks, and understand what separates a $500 sale from a $5,000 sale.Week 4-6: You'll practice real scenarios, get coached on your pitch, and start building your closer portfolio with recorded role-plays.Week 7-9: You'll discover where to find high ticket opportunities, craft your positioning, and begin outreach to companies hiring closers.Week 10-12: You'll refine your process, participate in live mock calls with instructors, and start interviewing for actual closing positions.90 days from now, you could be taking your first sales call as a paid closer. Six months from now, you could be earning more than your old annual salary - every single month.Or you could still be researching "how to make money online," bookmarking articles you'll never act on.Frequently Asked QuestionsDo I need sales experience?
No. Most of our successful students had zero sales background. We teach you everything from scratch - from how to structure a call to how to handle "I need to think about it."How much can I realistically make?
Our students typically start as setters (earning $500-$1,500/month setting appointments) and progress to closers within 3-6 months. Experienced closers in our community average $5K-$15K/month. Top performers are doing $30K+ monthly.How long until I can start making money?
Most students land their first setter or closer role within 60-90 days. Some have done it faster. It depends on how quickly you complete the training and how actively you apply.What if I'm not good at talking to people?
High ticket sales is about listening and asking the right questions - not being a smooth talker. We teach you frameworks that work even if you're naturally introverted. Some of our top closers describe themselves as shy.Is this just another "make money online" scam?
We don't promise overnight riches or passive income. This is active work - you're getting on calls and closing deals. But it's remote work that pays significantly more than traditional jobs, with schedule flexibility. Our testimonials are from real students with real results.What kind of products would I be selling?
High ticket offers include coaching programs, consulting services, masterminds, agency services, software, and premium courses. Companies in these spaces actively hire remote closers because their profit margins support it.Do I need to find my own clients or do you provide them?
We teach you how to find and land positions with companies that already have high ticket offers and inbound leads. You're not building your own business from scratch - you're getting hired by established businesses that need closers.Can I do this part-time while I have a job?
Yes. Many students start while employed, take calls in the evenings or weekends, and transition to full-time once their income replaces their salary.The Choice Is YoursYou can keep searching for that magical "passive income" business model that never quite works out - or you can build a high-income skill that companies will pay you for immediately.We only accept 50 new students at a time to maintain the quality of coaching and community support.
Once spots are filled, enrollment closes until the next quarter.Your income doesn't have to stay stuck.[Book A Call]Schedule a free call with our team. We'll discuss your goals, answer your questions, and see if The Closing Academy is right for you.

This landing page uses empathy-driven copywriting to connect with job seekers before presenting high ticket sales as a viable solution. The approach prioritizes authenticity over hype - addressing common objections, using specific income figures for credibility, and implementing strong CTAs to get the reader to take the next step by booking a call. The conversational tone, problem-agitate-solution (PAS) structure, and tangible 90-day timeline work together to make a premium offer feel accessible and actionable, turning skepticism into momentum.

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Product Description

WHAT IS IT?Our Clarifying Treatment is a daily gel that clears breakouts and keeps your skin healthy. Made with proven ingredients that actually work, it fights acne without the irritation of harsh treatments.WHAT DOES IT DO?This lightweight gel gets deep into your pores to clear blockages, calm redness, and stop new breakouts before they start - all while keeping your skin healthy and balanced.Three key ingredients work together to give you clearer skin. Salicylic acid gets into pores to clear out dirt and oil, niacinamide calms angry, red skin and makes it stronger, and hyaluronic acid adds moisture so your skin stays soft and healthy.The result is clearer, healthier skin that glows - not tight, dry, or irritated.Perfect for daily use on combination, oily, and breakout-prone skin. Tested by dermatologists and won't block your pores.Better still, use it with our Smoothing Cleanser for a complete acne-fighting routine and save 15%.

This product description is for an acne-fighting skincare treatment, written to match an established brand voice. The approach prioritizes clarity and accessibility - using simple, direct language that a broad audience can understand while maintaining the premium feel of the brand. The description follows a question-led structure that guides readers from product overview to specific benefits, ingredient breakdown, and call-to-action.

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Short-Form Script

If you rely on motivation to be productive, you've already lost. Let me show you what actually works instead.Motivation is like a bad friend - shows up when it feels like it, then ghosts you when you actually need it.That's why successful people don't rely on it. They build systems instead.A system is just a repeatable process that doesn't care how you feel.If you wanna work out, don't wait to "feel like it." Put your gym clothes next to your bed. Schedule it like a meeting. Same time, same place, every time.If you wanna write more, don't wait for inspiration. Open your laptop at 7am, write for 15 minutes, done. The system runs whether you're excited or not.Motivation gets you started. Systems keep you going.If you want to actually make a change, comment 'SYSTEM' and I'll send you my free guide on building systems that stick.

This 60-second IG Reels script uses a Problem-Agitation-Solution hook to immediately capture viewers struggling with unreliable motivation. The script delivers value through a relatable metaphor ("bad friend"), two concrete examples viewers can immediately implement, and a memorable closing statement. The CTA is strategically placed as an identity-based micro-commitment ("want to actually make a change") that filters for high-intent leads while boosting engagement through Instagram's comment algorithm.

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SEO-optimised Blog Post

The $300 Home Gym That Outperforms Most Commercial GymsHere's the truth about expensive home gyms: half the equipment collects dust within six months.Meanwhile, gym memberships drain $720 annually from your bank account. Do the math - that's $3,600 over five years for the privilege of waiting in line for equipment.There's a better way.Why Smart Beats Expensive:The fitness industry wants you to believe more equipment equals better results. It's brilliant marketing and terrible advice.Professional athletes didn't build their physiques with Instagram-worthy home gyms. They built them with consistency, progressive overload, and surprisingly basic tools.Your $300 setup can deliver the same results as a $3,000 commercial gym - if you know what actually matters.Here's all you'll ever need:Adjustable Dumbbells | $80-100
Skip the Instagram-worthy chrome. Hit Facebook Marketplace for PowerBlocks or check Amazon for Yes4All sets. One pair replaces an entire dumbbell rack.Resistance Band System | $30-40
This $35 purchase replaces $2,000 cable machines. Get a complete set with door anchor - your apartment just became a fully equipped gym.Pull-Up Bar | $35-45
Doorway bars work perfectly for renters. Wall-mounted for homeowners. Either way, you've just unlocked the king of upper body exercises.Quality Exercise Mat | $25
Your foundation for everything from stretching to core work. Don't cheap out - a good mat prevents injuries and improves every floor exercise.Single Kettlebell (25-35 lbs) | $50-70
Full-body workouts. Cardio that builds muscle. HIIT sessions that torch fat. One tool, infinite possibilities.Foam Roller | $25-35
Recovery isn't optional - it's where growth happens. Better than any expensive massage gun.Exercise Ball | $20-30
Core training, balance work, and the world's most comfortable desk chair.Adjustable Bench | $60-80 (optional but recommended)
Transforms your dumbbell exercises from good to great. Worth every penny if your budget allows.Here are some of the the best ways to go about purchasing this equipment:Facebook Marketplace → January-February goldmine when resolution quitters sell
Amazon Warehouse → Returns and open-box items at 30% off
Dick's Clearance → End-of-season steals with price matchingTip: Search "moving sale" or "gym closure" in local Facebook groups. You'll find commercial-grade equipment at garage sale prices.The Workout That Changes Everything:Forget complicated routines. This three-day rotation builds serious strength:Day A: Push & Core
Pull-ups, dumbbell press, shoulder raises, resistance band chest fly
30 minutes, maximum impactDay B: Pull & Power
Kettlebell swings, dumbbell rows, Romanian deadlifts, farmer's walks
High intensity, full-body burnDay C: Legs & Cardio
Goblet squats, lunges, calf raises, resistance band HIIT circuit
Functional strength that translates to real lifeResults timeline: Strength gains in 2 weeks, visible changes in 6-8 weeks, transformation in 3 months.The Space Solution:Tiny apartment - store everything under your bed except the pull-up bar.Garage available - add rubber mats and you're set for life.The best home gym fits your space, not the other way around.Why This Actually Works:Commercial gyms survive on the gap between good intentions and actual usage. They count on you paying monthly fees while showing up twice.Your home gym eliminates every excuse:
- No monthly fees
- No crowded equipment
- No judgmentThe real secret is that consistency beats complexity every single time.Your Next Move:Equipment is just the beginning. Results come from having a system that keeps you motivated, progressing, and accountable week after week.That's where most home gym dreams die - not from lack of equipment, but lack of structure.If you're ready to build something that actually works:Start with the big four. Master the basics. Add equipment as you progress, not because Instagram told you to.Your future self will thank you for making the smart choice today.

This blog post strategically targets budget-focused fitness keywords like "home gym on a budget" and "cheap home gym equipment" while maintaining natural readability through scannable formatting. The lead generation approach provides genuine value with specific equipment lists and pricing to build trust, then introduces the course as the missing "system" piece that transforms equipment into results. I used psychological triggers including social proof, urgency pricing, and curiosity gaps throughout while maintaining visual scannability through short paragraphs, bullet points, and clear section breaks. The content flows naturally from problem identification to solution delivery, positioning the course as the logical next step rather than a hard sell, ensuring the post ranks well in search engines while effectively converting readers into leads.

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Blog Post

How to Become So Productive It Feels IllegalIf you're reading this, chances are you don't just want to get things done. You're on a mission to become a productivity powerhouse.
At Everyday Looks, we believe in working smarter, not just harder (just look at how efficiently our products work). So let's unpack the A-to-Z of peak productivity, laying out how a well-optimized routine can be a game-changer for your output and help boost your confidence in every area of life.Understanding Your Productivity TypeBefore anything else, you'll want to identify your specific productivity style.
This is because every person has their secrets. Their own set of rhythms. Whether you're an early bird, a night owl, or some mystical hybrid in between, knowing your productivity type can help you choose the right strategies and tailor your routine to your brain's specific needs.
So take a good look at your patterns. Track some data, be honest about your strengths and weaknesses, and get ready to rock 'n' roll.Daily Productivity RitualsOnce you know your type, it's time to lay down the daily rituals. A consistent routine is the cornerstone of high-level productivity.
It starts with proper morning preparation. Design a morning routine that primes your brain for focus and action – whether that's exercise, meditation, or a cold shower that jolts you into gear.
Plan your day the night before to remove decision fatigue. A well-planned day will lay the foundation for easier execution and fewer distractions.
Time-blocking your most important tasks is essential for maintaining momentum and protecting your peak energy hours. Invest in a good-quality calendar system or time-management method to keep those productivity vampires at bay.
Follow this simple regimen regularly to ensure you're always operating at your best.Fuel Your FocusBeyond planning and time-blocking, your brain needs nourishment to thrive. Strategic breaks and energy management play a crucial role in this.
Techniques like the Pomodoro Method (25 minutes of focused work, 5-minute break) are designed to help sustain not just your concentration, but also your mental stamina throughout the day, which is often neglected.
Understanding your energy peaks can help you schedule your most demanding work for when you're naturally firing on all cylinders. Some people hit their stride at 6 AM. Others don't fully activate until the sun goes down. For the best productivity gains around, work with your biology, not against it.Eliminate Like a StrategistProductivity isn't just about doing more - it takes your output from basic to sophisticated by doing less of what doesn't matter.
The 80/20 rule (Pareto Principle) can help you identify which 20% of your activities produce 80% of your results. Double down on those. Ruthlessly eliminate or delegate the rest.
For an expert level of efficiency, learn the storied art of saying "no." Or just avoid checking your phone for the first hour of your day until your focus locks in like a laser.Addressing Mental RoadblocksPeak productivity starts with a clear mind. Problems like procrastination and decision fatigue are common but easily addressed with the right strategies.
Incorporating a "brain dump" (AKA a good hard mental purge) into your routine can remove mental clutter and promote clearer thinking and better execution. Start by spending 5-10 minutes each morning writing down everything swirling in your head. You’d be surprised how much of a difference this makes.
Creating environmental triggers can prevent distraction and keep you locked in on what matters. Make sure to design your workspace intentionally - remove friction from starting important tasks and add friction to time-wasting activities.The Journey of Peak PerformanceBecoming wildly productive is a commitment. It comes with its own set of challenges, including motivation dips and burnout risks.
Consistency in your routine, a willingness to experiment with new techniques, and a dose of patience will reward you with the productivity levels you've always dreamed of.Troubleshooting Common ChallengesEvery journey has its obstacles. A lot of people experience issues like analysis paralysis or energy crashes before they ever achieve the momentum they're after - the key, however, is to address these challenges before they derail you with stress.
One of our great realizations is that productivity isn't about complex systems or expensive tools. It's simply about mastering the fundamentals: knowing yourself, protecting your time, and executing with intention.In The End...A well-optimized productivity system can elevate your entire life and boost your confidence in everything you tackle. By following this comprehensive guide and staying committed to continuous improvement, you're well on your way to achieving your productivity goals.
Because in the end, all you really have to do is start. One focused hour at a time. Might as well give yourself every chance to build something special.

This productivity blog post was designed to feel like advice from a knowledgeable friend rather than a corporate teacher. The goal was to follow the brand voice of Everyday Looks - coming across as conversational, motivational, and slightly humorous. By balancing practical tactics with motivational framing, the piece guides readers from self-assessment to execution without overwhelming them.

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Sales Page

How A Complete Beginner With ZERO Business Experience Can Build A $10,000/Month Dropshipping Empire From Their LaptopDear Reader,I get it…You're stuck.You're scrolling through social media watching 20-year-olds pose next to Lamborghinis claiming they made it all through dropshipping while you're sitting there wondering if any of it is even REAL.Your family thinks you're crazy for wanting to start an online business when you have a "perfectly good job" that's slowly draining the life out of you.Your friends roll their eyes every time you mention making money online because they think it's all a scam.
But deep down…You KNOW there's something here.You've seen the success stories. You've watched the YouTube videos. You've even added products to a Shopify store you created at 2 AM but never launched because you got overwhelmed.You're working 40+ hours a week just to have enough money to pay rent and maybe go out to dinner once a month.And every day that passes, you feel like you're falling further behind while everyone else seems to be figuring it out.This was my exact position not too long ago.The good news is, you're closer than you think and you're definitely not alone.You're missing ONE critical element that separates the people making $10k/month from the people who give up after week one.And it's NOT…•Thousands of dollars in upfront inventory that could leave you bankrupt if your products don't sell and force you to turn your garage into a warehouse full of fidget spinners
•Some secret "winning product" that only the gurus know about and costs $5,000 just to get access to their exclusive supplier list
•Years of marketing experience or a business degree that would require you to go back to school and rack up even more debtIt's actually way SIMPLER than that…You NEED a proven system.Dropshipping is the business model that allows complete beginners to build profitable online stores without ever touching inventory, without upfront costs, and without any prior experience.Why would you keep working for someone else when you could be building an asset that pays you while you sleep?It would allow you to wake up to sales notifications on your phone instead of an alarm clock telling you to get ready for another exhausting day at the office.I'm not joking when I say I literally jumped out of bed when I got my first $1,000 sales day and realized this was actually WORKING.That's when the idea came to me.If I figured this out as a complete beginner with zero business background, why can't I help others do the same?That's when I decided I was going to create the most COMPREHENSIVE dropshipping training that takes people from absolute zero to their first $10,000 month.And it's unreal how much faster you can succeed when you have the right roadmap.In just a few moments, I'll give you the exact blueprint that changed my life.Because there is no reason I should keep this to myself.But first, let me establish something very important…For those aspiring entrepreneurs out there who dream of financial freedom, working from anywhere, and building real wealth…Learning dropshipping is no longer optional.It's ESSENTIAL.It's how regular people are replacing their 9-5 income and building six-figure businesses from their laptops.Don't worry if you have zero experience and the word "e-commerce" makes you nervous…I too was once in your shoes.And here I am today making more in a month than I used to make in a year.So learning dropshipping the RIGHT way will allow you to:•Build a profitable online store from scratch even if you've never made a dollar online so you can finally replace your income and quit your job with confidence
•Discover how complete beginners with zero followers are scaling to $10,000/month using a simple 4-step system so they can work from their laptop anywhere in the world
•Create the passive income stream you've been dreaming about by leveraging the dropshipping model so you can spend more time with family and less time commuting to a job you hateIt's one of the most valuable skills you can learn to CREATE actual wealth in the digital age.And I'm sure some of you reading this have already tried dropshipping and failed.Maybe you lost money on ads.
Maybe you never got a single sale.
Maybe you gave up after a week because it felt too complicated.It's not that dropshipping doesn't work.It's that you were missing the complete system that connects product research, to store setup, to advertising, to scaling which is what 99% of people overlook.And that's exactly why I've developed a step-by-step program that will take you from complete beginner to consistent $10k months.This program will show you exactly how to build a real dropshipping business starting TODAY.I will reveal everything you need to know about that program in just a moment.But first, you might be wondering…Who Is The Guy Making All These Bold Claims?My name is Jake Martinez, and 18 months ago, I was working as a cashier at Target making $13/hour.I had $847 in my bank account, $23,000 in student loan debt, and zero idea what I was going to do with my life.I stumbled across dropshipping on YouTube at 1 AM while I couldn't sleep, anxious about how I was going to pay rent.I thought "there's no way this is real"…But something told me to try it anyway.I spent the next three months watching every free video I could find, piecing together information that contradicted itself, and losing $600 on Facebook ads that went nowhere.I was ready to give up.Then I met Sarah Chen, a dropshipper doing $50k/month, at a local entrepreneur meetup.She looked at my store and said, "Your products are fine. Your ads are decent. But your entire funnel is broken."She spent that entire afternoon showing me the EXACT system she used to scale her stores.Within 30 days of implementing her method, I hit my first $3,000 sales day.Within 90 days, I quit my job at Target.Within 6 months, I hit my first $10,000 profit month.Today, I run multiple six-figure dropshipping stores and I've helped over 350 students get their first sale, with 152 of them crossing $10k/month.Students like Marcus Thompson, who went from unemployed to $12k/month in 4 months.Or Jenny Rodriguez, a single mom who now makes more than her old nursing salary while working part-time hours.Or David Kim, who paid off $40,000 in debt in less than a year.Then came the moment that changed everything for me…I was sitting in a coffee shop in Bali, Indonesia (yes, the laptop lifestyle is REAL), and I got a message from a student named Alex.He said: "Jake, I just hit $8,000 profit this month. A year ago, I was about to move back in with my parents. You saved my life."And for the first time, I realized how truly life-changing this skill was…What took me the longest time to figure out was how to filter through all the outdated information, contradicting advice, and straight-up SCAMS to find what actually works in 2025.So I decided to compile everything in one complete system…The Dropshipping Empire BlueprintIn this program, I'll walk you through everything you need to know:•The "Zero to Launch" method that gets complete beginners from no store to first sale in 14 days (even if you've never built a website before)
•How to find winning products that actually sell using my 7-Point Product Validation System so you don’t have to worry about wasting money
•The exact store setup process I use for all my six-figure stores including theme customization, product pages that convert, and trust-building elements that make customers feel safe buying from you
•My complete Facebook and TikTok ads strategy that takes you from $20/day test budgets to $500/day scaling so you can grow predictably without burning cash
•The supplier negotiation scripts I use to get 40% profit margins and 3-day shipping times so your customers are happy and your bank account is happierAnd guess what…That is a small FRACTION of what's included…Here's EVERYTHING you'll be getting when you join the program:MODULE 1 - The Foundation: Understanding exactly how dropshipping works in 2025, the business model breakdown, realistic expectations, and the mindset shifts that separate successful entrepreneurs from people who quit. (Value: $500)MODULE 2 - Product Research Mastery: My 7-Point Product Validation System that finds winning products before they're saturated. Includes access to my private product research database with 200+ validated product ideas. (Value: $1,500)MODULE 3 - Store Setup Blueprint: Step-by-step walkthrough of building a high-converting Shopify store from scratch. Every click, every setting, every app you need. Plus my custom store theme templates. (Value: $1,000)MODULE 4 - Product Page Conversion Secrets: The exact product page formula that converts at 3-5% (industry average is 1-2%). Includes copywriting templates, image guidelines, and psychological triggers. (Value: $800)MODULE 5 - Supplier Sourcing & Negotiation: How to find reliable suppliers, negotiate better rates, get faster shipping, and build relationships that give you competitive advantages. Includes my supplier outreach templates. (Value: $700)MODULE 6 - Facebook Ads Mastery: Complete Facebook advertising course from account setup to scaling to $10k/day. Includes my ad creatives, targeting strategies, and the exact audiences I use. (Value: $2,000)MODULE 7 - TikTok Ads Training: How to leverage TikTok's explosive growth for cheaper customer acquisition. Organic and paid strategies that work RIGHT NOW. (Value: $1,500)MODULE 8 - Email Marketing Automation: The automated email sequences that recover abandoned carts, build customer loyalty, and generate 30% of your revenue on autopilot. (Value: $800)MODULE 9 - Scaling From $1k to $10k/Month: The exact scaling framework I use to go from first sale to consistent five-figure months. When to scale, how to scale, and what to avoid. (Value: $1,200)MODULE 10 - Customer Service Systems: How to handle customer inquiries, returns, and complaints in a way that builds loyalty and reduces refunds. Includes all my response templates. (Value: $500)MODULE 11 - Advanced Profit Optimization: How to increase profit margins through upsells, bundles, AOV optimization, and backend offers that the competition doesn't know about. (Value: $900)MODULE 12 - Legal & Tax Setup: Everything you need to know about LLC formation, business banking, taxes, and staying legal as your business grows. (Value: $600)MODULE 13 - Brand Building Strategies: How to turn your dropshipping store into a BRAND that commands premium prices and customer loyalty. (Value: $800)MODULE 14 - Weekly Group Coaching Calls: Live calls every week where I review stores, answer questions, and share what's working right now in my own stores. (Value: $3,000/year)BONUS 1 - My Personal Ad Creative Vault: Access to 200+ proven ad creatives you can model for your own products. (Value: $500)BONUS 2 - Product Page Swipe File: 50 high-converting product pages broken down with analysis of what makes them work. (Value: $300)BONUS 3 - The $10k Month Checklist: A simple checklist that shows you exactly what metrics to hit at each stage to reach $10k/month. (Value: $200)BONUS 4 - Private Community Access: Get into our exclusive community of 300+ active dropshippers sharing wins, helping each other, and collaborating. (Value: $1,000)BONUS 5 - Lifetime Updates: As the platform changes and new strategies emerge, you get all updates free forever. (Value: $2,000)Total Value: $19,800…All for just $497.Here's what makes this different from every other dropshipping course:❌ I'm not selling you some outdated 2019 strategy that doesn't work anymore
❌ I'm not hiding behind fake screenshots and rented Lamborghinis
❌ I'm not going to upsell you on $5,000 "coaching" or "done-for-you" services
✅ This is the COMPLETE system I use in my own stores TODAY
✅ You get real support, real coaching, and a real community
✅ You get lifetime access and lifetime updates as things changeThis is everything you need to go from zero to $10k/month.The exact blueprint that's worked for me and 350+ students.But don't just take my word for it…"I was so skeptical. I'd been burned by two other courses. But Jake's system just WORKS. I hit $6,200 profit last month and I started 90 days ago." - Marcus T."As a complete beginner, I was terrified I'd mess something up. The step-by-step walkthroughs made it so easy. Got my first sale on day 11 and haven't looked back." - Jenny R."I wasted 6 months trying to figure this out on my own. This course would have saved me $3,000 in wasted ad spend and half a year of my life." - David K.Two paths forward:Path 1: Close this page. Keep trying to figure it out on your own. Waste months (maybe years) piecing together free YouTube videos that contradict each other. Lose money on ads that don't work. Eventually give up and tell yourself "dropshipping doesn't work."Path 2: Invest in yourself TODAY. Get the complete system. Follow the blueprint. Put in the work. And finally build the online business you've been dreaming about.The choice is yours.But I'll tell you this…The best time to start was a year ago.The second best time is RIGHT NOW.Every day you wait is another day someone else is taking the sales that could be yours.Get Instant Access Now For Just $49730-Day Money-Back Guarantee: If you go through the program, implement what I teach, and don't get your first sale within 30 days, I'll refund every penny. No questions asked.Click the button below to get started:[GET INSTANT ACCESS]See you inside,Jake MartinezP.S. - If you’re still on the fence, let me ask you this: Where will you be in 6 months if you do nothing? Same job? Same stress? Same bank account? Or would you rather look back and say "That was the day everything changed"?

This sales page targets aspiring entrepreneurs looking to escape their 9-5 through dropshipping. It leverages the classic PAS (Problem-Agitation-Solution) framework combined with a value-stack strategy that anchors a $497 offer against $19,800 in perceived value. The copy uses emotional storytelling to build relatability and trust, positioning the course creator as "one of them" who figured it out, rather than an unreachable guru. Strategic use of specificity ($847 in bank account, 350 students, 7-Point System) creates credibility while maintaining a conversational tone. The two-path close creates psychological urgency without aggressive scarcity tactics, and the 30-day guarantee removes purchase friction. This approach works because it speaks directly to the reader's pain points, dismantles objections, and provides a clear transformation narrative that makes the $497 investment feel both risk-free and essential.

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Email Marketing Campaign Calendar

WEEK 11. Summer Reset: Step Into JulySubject Line: New Month, New Steps
Body Copy: July is here, and so is your next chapter. Whether it's travel, long walks, or a little more sunshine, your TerraSteps are made to move with you - light, breathable, and built for everything the season brings. Let this month be your reminder: less waste, more walking.
CTA: Explore Summer Staples2. The Shoes You’ll Actually Want to PackSubject Line: One Pair. Every Trip.
Body Copy: No one likes overpacking. With TerraStep, you won’t need to. Lightweight, minimalist, and endlessly versatile - our sneakers go where you go, from city streets to hidden trails. Cut the bulk. Keep the comfort.
CTA: See Why Travelers Love Us3. Customer Journey: 300 Miles Later…Subject Line: Still Going Strong at Mile 300
Body Copy: Meet Claire. She’s taken her TerraSteps through 300 miles of city commutes, nature trails, and daily routines - and they still look (and feel) like day one. When we say they’re made to last, we mean it.
CTA: Read Claire’s StoryWEEK 24. Behind the Step: What Makes TerraStep SustainableSubject Line: Every Pair Saves 1.2lbs of Waste
Body Copy: From recycled rubber soles to organic cotton lining, every TerraStep pair is engineered to leave less behind. Ethical production and sustainable materials aren’t a trend for us - they’re the standard.
CTA: See Our Process5. How to Style TerraSteps This SummerSubject Line: 3 Summer Looks for Your TerraSteps
Body Copy: From relaxed weekend fits to city-smart minimalism, your TerraSteps fit it all. See how our community is styling theirs and get some outfit inspo to carry you through July.
CTA: View Style Guide6. Minimalism Isn’t Boring: 5 Surprising Design ChoicesSubject Line: Design Simplicity. Hidden Innovation.
Body Copy: You might not notice it at first glance - but every TerraStep feature serves a purpose. From anti-slip tread patterns to breathable knit zones and reinforced heels, our sneakers are more advanced than they look.
CTA: Discover the DetailsWEEK 37. Built to Move. Made to Last.Subject Line: Your Everyday Pair For Years
Body Copy: TerraStep was created to fight throwaway fashion. Our shoes are made to last, from the sole to the seams. The less you replace, the more you save - for the planet and your wallet.
CTA: Shop Durable Design8. TerraStep’s Summer Playlist 🎧Subject Line: Your Soundtrack to Summer Walks
Body Copy: We made a playlist for your next walk, commute, or city stroll. Pair it with your TerraSteps and take a breather. Sometimes, slowing down is the move.
CTA: Listen Now9. Ask the Founder: Why We Don’t Do Fast FashionSubject Line: A Letter From Our Founder
Body Copy: Fast fashion isn’t just wasteful - it’s soulless. That’s why TerraStep was built on slower cycles, timeless design, and quality over everything. Read Max’s personal note on why that’ll never change.
CTA: Read the NoteWEEK 410. From the Ground Up: How TerraStep Shoes Are MadeSubject Line: Step-by-Step: Our Supply Chain
Body Copy: Ever wondered how your shoes get made? We’re lifting the curtain. Get a look inside how TerraSteps are responsibly produced, from material sourcing to our fair-labor factories.
CTA: See the Process11. You Might Be Wearing the Wrong SizeSubject Line: Let’s Talk Shoe Fit 👟
Body Copy: 1 in 3 customers don’t know their true shoe size. That’s why we built a quick guide to help you find your perfect TerraStep fit - so you can walk confidently, without the break-in.
CTA: Find Your Fit12. What Your Shoes Say About You (Minimalist Quiz)Subject Line: Your Sneaker Personality Awaits
Body Copy: Are you the City Explorer? The Zen Commuter? Take our 60-second quiz to get your match - then find the TerraStep style built for your movement.
CTA: Take the QuizWEEK 513. July Wrap-Up: Most Loved Pairs This MonthSubject Line: Our Top 3 Pairs in July (You Picked Them)
Body Copy: These TerraStep styles were our bestsellers this month - and for good reason. Minimalist, durable, and versatile enough to go from trail to café. See what other conscious customers are loving.
CTA: Shop Top Picks

This email marketing campaign for TerraStep is designed with a balanced frequency of three emails per week, providing consistent engagement without overwhelming the audience. The mix of storytelling, product education, customer testimonials, and lifestyle content creates a strong emotional connection and builds trust with eco-conscious consumers. By strategically layering promotional and value-driven emails, the campaign encourages both first-time purchases and repeat business, helping to increase revenue while fostering long-term brand loyalty and community growth. This approach positions TerraStep not just as a footwear brand, but as a lifestyle choice aligned with sustainability.

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Social Media Copy

Instagram PostYou know that feeling when you start Monday SUPER motivated... then by Wednesday you're already making excuses?I used to be the queen of "I'll start fresh next week."Every. Single. Week.Here's what I learned after 3 years of yo-yo motivation: Motivation gets you started, but SYSTEMS keep you going.Before my coaching program: I was the person who'd crush it for 2 weeks, then disappear for a month.I'm sure that sounds familiar.After building the right framework: I haven't missed a workout in 8 months. Not because I'm superhuman, but because I finally learned how to work WITH my brain instead of against it.The difference is having someone who understands your struggles AND knows exactly how to get you unstuck.Stop waiting for "perfect motivation" to hit...My coaching program is designed for people who are DONE with the start-stop cycle. We build habits that stick, even on your worst days.If you're ready to become someone who actually follows through, comment "SYSTEM" and I'll show you how we can make this your reality.Facebook PostCan we talk about something real for a second?You've probably been here: You're scrolling through fitness content at 11pm, feeling motivated AF, making plans to wake up at 5am and meal prep everything...Then your alarm goes off and you hit snooze 47 times.Anyone else? 🤦I spent YEARS in this cycle. I had all the knowledge, all the workout plans, all the "perfect" meal prep containers... but zero consistency.The problem wasn't discipline. It wasn't willpower. It was that nobody taught me how to actually BUILD sustainable habits.The truth is that motivation is unreliable. But the right system can make you unstoppable...Before I figured this out: 2 weeks on, 3 weeks off. Repeat forever. After I cracked the code: 8 months of consistent progress, zero burnout.The secret wasn't doing MORE. It was doing the RIGHT things consistently.If you're tired of being your own worst enemy when it comes to fitness, my coaching program is literally designed to break this cycle.We don't just give you workouts. We rewire how you think about consistency, motivation, and what it actually takes to reach your goals.Stop letting another month pass wishing you'd started sooner.If you're ready to finally become the version of yourself who follows through, comment "READY" and I'll send you something that I wish I had all those years ago.Your future self is counting on the decision you make right now.X (Twitter) Thread🧵 You're not lazy. You're not broken. You just haven't learned how to hack your own brain yet.Here's how I went from serial workout quitter to 8 months of consistency (and how you can too):1: The old me always used to say "I'll start Monday" and then by the time Thursday came along I was completely done.I'm sure this might sound familiar. I thought I lacked discipline. Turns out I just lacked strategy...2: The shift: I stopped relying on motivation and started building SYSTEMS.Before: All or nothing approach, perfect plans that fell apart.
After: Flexible habits that work even on my worst days.3: The game-changer wasn't willpower. It was having someone who understood my patterns and knew exactly how to interrupt them.
Someone who'd been where I was and figured out the way through.4: You probably know WHAT to do. The problem is the HOW.How to stay consistent when life gets crazy. How to bounce back from missed days without spiralling. How to build habits that actually stick...5: If you're done with the start-stop cycle, my coaching program teaches you the exact system I used.No more Monday motivation that dies by Thursday. No more "I'll start over next month." Just steady, sustainable progress.6: If you're ready to become the person who actually follows through, check out the link in my bio. This can and will change everything for you. You just need to take the first step.

My approach here focused on connection over pushy sales tactics. Instead of making the coach sound perfect, I showed they struggled with the same problems as their audience. This builds trust because people relate to someone who's been where they are. Each post starts with a situation most fitness people know well - like starting Monday motivated then quitting by Thursday. This hooks attention because it feels personal. I used the coach's own before and after story as proof the program works, which is more believable than just listing benefits. The copy shifts blame away from the person (calling them lazy) and onto their approach (lacking systems), which feels less shameful and more hopeful. Each platform got a different style - Instagram focuses on getting link clicks, Facebook builds deeper connection through longer storytelling, and Twitter breaks information into bite-sized pieces that build anticipation. The call-to-actions are direct and create urgency without using fake countdown timers, instead focusing on time already wasted and future regret. Throughout all posts, I avoided typical fitness cliches that make people feel bad and instead validated their struggles while positioning the program as the missing piece they need.

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Email Funnel

When someone visits your online store, not everyone buys right away. That’s where an email funnel comes in.This is a series of automated emails designed to guide potential customers through their journey - from first visit to final purchase (and beyond). It’s not just about sending messages - it’s about sending the right ones, at the right time, to move people closer to action.For this sample, I’ve created a full email funnel for Foundry, a minimalist clothing brand. These flows are designed to engage visitors, recover lost sales, re-engage inactive customers, and build long-term loyalty.Here’s What’s Included:Welcome Series – A warm, branded introduction to new subscribers
Abandoned Cart – Nudges people who added to cart but didn’t buy
Abandoned Checkout – Targets those who started checkout but didn’t complete
Abandoned Site – Follows up to visitors who browsed but took no action
Browse Abandonment – Reminds users of products they looked at
Winback Flow – Re-engages customers who haven’t purchased in a while
Post-Purchase Flow – Builds trust and loyalty after a saleEach of these flows are tailored to solve a specific problem - whether it’s drop-off during the buying process, customer indecision, or long gaps between purchases.Click any of the buttons below to explore each flow and see how well-crafted copy can turn interest into sales.

• Welcome Series

• Site Abandoned

• Browse Abandoned

• Abandoned Cart

• Abandoned Checkout

• Post-purchase flow

• Winback flow

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Welcome Series

Email 1: Welcome & Brand IntroductionSubject Line: Welcome to less (but better)Preview Text: Your 20% off code is inside + meet the brand redefining minimalismMost people own 5x more clothes than they actually wear.Welcome to Foundry – where we believe in owning fewer pieces that work harder.We're not another fast fashion brand drowning you in trends. We're craftspeople who design timeless essentials that look good, feel better, and last years (not months).Every piece in our collection passes the "10-year test" – would you still want to wear this a decade from now? If the answer isn't a resounding yes, it doesn't make the cut.Your welcome gift: 20% off your first order with code FOUNDBEAUTYValid for the next 7 days on everything – from our signature organic cotton tees to our bestselling minimalist jackets.[Shop Your First Foundry Pieces →]P.S. This discount expires in 7 days. Don't let decision fatigue win – start building your essential wardrobe today.---Email 2: Our Story & Social ConnectionSubject Line: Why we started with 12 piecesPreview Text: The closet cleanout that changed everything (+ follow our journey)Our founder's closet used to be chaos – 200+ pieces, nothing to wear.Sound familiar?Three years ago, Maya stood in front of her overflowing closet, frustrated and running late (again). Despite owning more clothes than she could count, she felt like she had nothing that truly worked.That night, she did something radical: she donated 180 pieces and kept only 12.Those 12 pieces: they became her uniform. Her confidence. Her freedom from decision fatigue every morning.That's when Foundry was born – to help others experience that same liberation.Today, we're building a community of people who choose quality over quantity, intention over impulse.Want to see behind the scenes?
- Follow our design process on Instagram [@foundrybasics]
- Get styling tips on TikTok [@foundrybasics]
- Join conversations on LinkedIn [Foundry Basics][Follow Us on Instagram →]P.S. Our Instagram stories show real customers styling their Foundry pieces. Tag us in yours for a chance to be featured!---Email 3: Us vs. ThemSubject Line: We're not like other brandsPreview Text: Here's exactly what makes us different (and why it matters)"Sustainable fashion" has become meaningless marketing speak.Everyone claims to care about the planet. Few actually do the work.Here's what separates Foundry from the pack:Other brands: Release 12+ collections per year
Foundry: One carefully curated collection annuallyOther brands: Focus on trends that'll be out in 6 months
Foundry: Design pieces that look good for 10+ yearsOther brands: Cut costs with synthetic blends and cheap labor
Foundry: Source only premium organic materials and partner with ethical manufacturersOther brands: Convince you to buy more, more, more
Foundry: Help you buy less, but betterThe result is that our customers spend 60% less on clothes yearly while looking more put-together than ever.One customer, Sarah K., told us: "I used to shop every weekend. Now I haven't bought anything outside of Foundry in 8 months, and my style has never been better."[See What Makes Us Different →]---Email 4: Why Choose Foundry + Last ChanceSubject Line: Your 20% expires tomorrowPreview Text: Don't miss out on these customer favorites (final hours)Tomorrow at midnight, your FOUNDBEAUTY code disappears forever.Before it's gone, here's why 10,000+ customers choose Foundry:Premium materials – Organic cotton, Tencel, and merino wool (not cheap polyester blends)
Ethical production – Fair wages, safe conditions, transparent supply chain
Perfect fit guarantee – Free exchanges until you're 100% happy
Lifetime support – Care instructions, styling tips, and repair servicesOur bestsellers (flying off the virtual shelves):• Essential Tee – The perfect weight, perfect fit tee you'll reach for daily
• Minimalist Blazer – Dress up or down, wrinkle-resistant, travel-friendly
• Everyday Pants – Comfortable enough for home, polished enough for meetings
• Signature Sweater – Luxuriously soft merino that gets better with ageThis is your last chance to get 20% off with code FOUNDBEAUTY.[Shop Bestsellers Before Midnight →]P.S. After tomorrow, the next discount won't come until Black Friday. Don't wait – your future self will thank you for investing in pieces that actually last.

This welcome series follows a psychological process designed to transform subscribers into loyal customers. Email 1 establishes immediate value and brand differentiation, whilst email 2 builds emotional connection through founder storytelling which is a powerful technique for premium brands. Email 3 strategically positions Foundry against competitors using specific, credible comparisons that justify higher price points, whilst email 4 creates urgency while reinforcing key benefits. The welcome series addresses the customer's pain points: decision fatigue, quality concerns, and sustainability values. By focusing on "less but better" messaging throughout, it attracts high-intent customers who will spend more per transaction and have higher lifetime value, which is exactly what a premium minimalist brand needs to thrive in a crowded market.

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Abandoned Cart

Email 1: Simple Reminder & Objection HandlingSubject Line: Still thinking it over?Preview Text: Your items are waiting (plus free shipping details inside)We noticed you left something behind.No worries - we get it. Investing in quality pieces deserves careful consideration.
Your cart includes some of our most-loved essentials, designed to replace multiple cheaper pieces in your wardrobe.
Quick reminders about your items:Premium materials only – Organic cotton and ethically-sourced fabrics that get softer with each wash
Free shipping & returns – No risk, no hassle. Try at home for 30 days
Fair pricing – Cost per wear works out to pennies when pieces last 5+ years
Perfect fit guarantee – Free exchanges until you love the fitHesitating about the investment? Think of it as buying 5 regular pieces that'll last 1 year each, or 1 Foundry piece that lasts 5+ years. The math works out, and your closet stays clutter-free.[Complete Your Order →]P.S. These items are selling fast. We'd hate for your size to sell out while you're deciding.
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Email 2: Personal Message from FounderSubject Line: A quick note from MayaPreview Text: Why I left corporate to start Foundry (it wasn't about the money)Hi there. Maya here, Foundry's founder.I'm reaching out personally because I saw you were interested in some of our pieces, and I wanted to share something important.Three years ago, I was exactly where you might be right now - tired of buying clothes that fell apart, frustrated with my overflowing closet, but hesitant to invest in better pieces.The turning point was realizing that I was spending $200+ monthly on fast fashion that never made me feel confident.Now I own 30 pieces total. That's it. And I've never felt more put-together or spent less on clothes.Here's what our customers tell us:"I used to stress about what to wear every morning. Now I grab any Foundry piece and know I look good." - Sarah M"My cost per wear on my Foundry blazer is $2.30 after 18 months. Best investment ever." - David L"I get compliments constantly, and people are shocked when I tell them my entire outfit cost less than one designer piece." - Jennifer KI started Foundry because everyone deserves to feel confident without the constant shopping cycle.[Join 10,000+ Happy Customers →]P.S. If you have any questions about sizing, fabric, or anything else, just reply to this email. I personally read every message.
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Email 3: Social Proof & FAQSubject Line: Your questions, answeredPreview Text: Real customer reviews + the most common concerns addressedIf you're still on the fence, you're not alone.Here are the questions we hear most (and real customer answers):"Is the quality really that much better?"
"I've had my Foundry tees for 2 years and they still look brand new. My old shirts from other brands looked worn after 3 washes." - Rachel T"Will it really save me money long-term?"
"I calculated it out - I spent $1,200 on clothes last year. This year with Foundry: $400 total, and I look better than ever." - Mark S"What if the fit isn't right?"
"I exchanged twice to get the perfect fit. Customer service was amazing and shipping was always free." - Lisa H"Is it worth the price?"
"My cost per wear on most pieces is under $3 now. That's less than a coffee." - Amy RQuick FAQ:Shipping: Free both ways, arrives in 2-3 days
Returns: 30-day window, no questions asked
Care: Machine washable, gets softer over time
Sizing: Detailed size guide + free exchangesIf you still have questions, our customer success team responds within 2 hours.[Get Your Foundry Pieces →]
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Email 4: Last Chance & Support OfferSubject Line: We're here to helpPreview Text: Last reminder + personal styling support includedThis is our final reminder about your cart.We know choosing quality over quantity can feel like a big decision. That's exactly why we're here to support you every step of the way.
When you complete your order today, you get:•30-day risk-free trial
•Free styling consultation via email
•Lifetime care instructions and tips
•Priority customer support
•Free exchanges until the fit is perfectBut here's the thing - we can't hold your items forever. After 24 hours, they'll be released to other customers (and some sizes are already running low).Don't let perfect be the enemy of good. Every Foundry customer started with one piece. Many tell us it transformed how they think about their entire wardrobe.If you need help deciding, reply to this email. Our team is standing by to help you choose the perfect pieces for your lifestyle.[Complete Your Order Now →]P.S. If you're not 100% happy with your purchase, we'll refund every penny. The only risk is missing out on pieces that could transform your daily routine.

This abandoned cart flow strategically addresses the unique psychology of premium purchase decisions, where customers need more convincing than typical e-commerce buyers. Email 1 immediately tackles the three biggest objections (quality, price, and shipping) using cost-per-wear logic that reframes the investment mindset. The founder's personal story in email 2 creates emotional connection and relatability, crucial for premium brands where trust drives conversions. Email 3 uses peer validation through specific customer testimonials that address real concerns, whilst email 4 provides maximum support and gentle urgency. This sequence recognizes that Foundry's customers aren't impulse buyers—they're thoughtful consumers who need logical justification, emotional connection, and social proof before investing in quality pieces. By progressively increasing personalization and support while maintaining the brand's minimalist values, this flow will significantly improve cart recovery rates and build long-term customer relationships with high-value buyers.

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Abandoned Checkout

Email 1: Checkout Reminder & Objection HandlingSubject Line: Almost there (one click left)Preview Text: Your order is 99% complete + payment security guaranteedYou were just one click away from upgrading your wardrobe.We noticed you started checkout but didn't finish - happens to the best of us! Your carefully chosen pieces are still reserved and ready to ship.Just so you know:•No hidden fees - The price you see is exactly what you pay
•Instant confirmation - You'll get tracking info within 2 hours of ordering
•Risk-free - Full refund if you're not completely satisfiedCommon concerns at checkout:"Is my payment information safe?" - We use Stripe and PayPal, the same secure systems used by Apple and Netflix."What if I need to return something?" - Free returns for 30 days, no questions asked."Will it actually ship quickly?" - 98% of orders ship same-day and arrive within 2-3 business days.Your future self will thank you for choosing quality over quantity.[Complete Your Order →]P.S. We can only hold your reserved items for 24 more hours. After that, they return to general inventory.
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Email 2: Personal Message from FounderSubject Line: Maya here - quick questionPreview Text: Did something go wrong at checkout? (I'm here to help)Hi. I noticed you were checking out but didn't complete your order.I wanted to reach out personally because this sometimes means there was a technical issue, or maybe you had a question I can answer.I remember my first "quality over quantity" purchase. I literally had the checkout page open for 3 days before I finally clicked "buy." I was so used to $15 shirts that investing in a $60 piece felt overwhelming.Two years later, that shirt is still my favorite piece. I wear it weekly, it looks brand new, and the cost per wear is down to $0.58.Here's what happened for other customers who hesitated:"I almost didn't complete my order because of the price. Now I realize I was actually SAVING money by buying less but better." - Marcus R"The checkout page froze and I got distracted. So glad Maya followed up - these pieces changed my entire morning routine." - Elena SIf there was a technical issue, I apologize! Just reply to this email and I'll personally make sure your order goes through smoothly.If you were having second thoughts, I get it. But I promise - you won't regret choosing quality.[Complete Your Order →]P.S. If you had any issues or questions during checkout, just hit reply. I read every email and respond personally.
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Email 3: Social Proof & FAQSubject Line: 10,000+ customers can't be wrongPreview Text: See why people are switching to Foundry (real reviews inside)Your order is still waiting, and we want to make sure you feel confident about finishing it.Sometimes seeing what other customers experience helps make the decision easier:Recent reviews:⭐⭐⭐⭐⭐ "The checkout was smooth and my order arrived perfectly packaged. Quality exceeded expectations." - Sarah K⭐⭐⭐⭐⭐ "I was nervous about sizing but the fit guide was spot-on. Customer service helped me choose perfectly." - David M⭐⭐⭐⭐⭐ "Best online shopping experience I've had. Fast shipping, perfect quality, exactly as described." - Jessica LIf you have checkout concerns, here are the facts:"What if my size is wrong?" - Free exchanges both ways, detailed fit guide, 99% customer satisfaction rate"How fast do you really ship?" - Same-day processing, 2-3 day delivery, real-time tracking"What if I don't love it?" - 30-day returns, prepaid labels included, keep it if we made an errorReady to join 10,000+ happy customers?[Finish Your Order →]
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Email 4: Final Reminder & Personal SupportSubject Line: Last call (we're here for you)Preview Text: 6 hours left + direct line to our founder if you need helpThis is our final reminder about your incomplete order.In 6 hours, your reserved items will be released back to our inventory. We'd hate for you to miss out, especially if you had questions we could have answered.Before time runs out, here's everything we offer:•Personal support - Text (555) 123-FOUNDRY or email [email protected]
•Sizing help - Free virtual fit consultation if you're unsure
•Payment options - Credit card, PayPal, Apple Pay, or Shop Pay (split into 4 payments)
•Same-day shipping - Order by 3pm EST, ships today
•Zero risk - Full refund guarantee, no restocking feesIf you're still hesitating, I get it. Quality costs more upfront. But ask anyone who's made the switch to buying fewer, better pieces - they'll tell you it's liberating.Less decision fatigue. More confidence. Better cost-per-wear. Cleaner closet.Need to talk it through? Reply to this email or call (555) 123-FOUNDRY.
Our team is standing by to help you make the right choice for your lifestyle and budget.[Complete Your Order Before It's Gone →]P.S. If you don't complete your order, you'll need to start over and might find your sizes are no longer available. Don't let that happen - finish your order now.

This abandoned checkout flow targets the warmest leads: customers who were ready to buy but hit a last-minute barrier. Email 1 immediately addresses checkout-specific anxieties like payment security and hidden fees, recognizing these users need reassurance, not product re-selling. The founder's personal outreach in email 2 identifies potential issues whilst normalizing purchase hesitation, crucial for premium brands where buyers often second-guess themselves at the final moment. Email 3 leverages post-purchase social proof and checkout-specific testimonials to build confidence in the buying process itself. The final email provides maximum personal support and creates genuine urgency around inventory scarcity. This flow converts at higher rates than cart abandonment because it addresses the specific psychology of "almost buyers", the customers who need final barrier removal rather than re-education, ultimately recovering customers who represent Foundry's most valuable conversion opportunities.

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Site Abandoned

Email 1: Browse Encouragement & Product ShowcaseSubject Line: Come back and explorePreview Text: See what caught 10,000+ customers' attention (free shipping included)We noticed you stopped by but didn't find what you were looking for.No worries - sometimes the perfect piece takes a moment to discover.
We wanted to make your next visit even better by showing you what's resonating with customers right now.Customer favorites this month:The Essential Tee - $68
Our bestselling foundation piece. Perfectly weighted organic cotton that holds its shape wash after wash.
"I own 6 of these now. They're the only tees I reach for." - Maria SMinimalist Blazer - $198
Dress up or down, wrinkle-resistant, packs perfectly for travel.
"From coffee meetings to dinner dates - this blazer does it all." - James TEveryday Pants - $148
The comfort of loungewear with the polish of tailored trousers.
"I wear these 4 days a week. Comfortable enough for home, sharp enough for the office." - Lisa RNeed help finding your perfect pieces?•Free styling consultation - Email us your lifestyle and we'll curate options
•Size guidance - Detailed measurements and fit photos available
•Free shipping - On all orders, no minimum required
•Questions? - Text us at (555) 123-FOUNDRY anytime[Explore Our Collection →]P.S. All items come with our 30-day happiness guarantee. If you don't love it, we'll make it right.
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Email 2: Personal Message from FounderSubject Line: A note from MayaPreview Text: Why I think you'll love what we're building (+ where to start)Hi there - Maya, Foundry's founder.I saw you visited our site recently, and I wanted to reach out personally to share why we're different from every other clothing brand out there.Most brands want to sell you as much as possible. We want to sell you as little as possible.Sounds backwards for a business, right? But here's the thing - when you focus on creating pieces people actually need and love, they become customers for life.What makes us different:We release one collection per year (not 12+ like most brands). Every piece has to earn its place in our line. If it doesn't pass the "would I wear this in 5 years?" test, it gets scrapped.We use only premium materials - organic cotton, Tencel, merino wool. No polyester blends, no shortcuts.We partner with ethical manufacturers who pay fair wages and maintain safe working conditions.If you're new to Foundry, start here:The Essential Tee - See why customers call it "the perfect t-shirt"
Everyday Pants - Our most versatile piece (works for everything)Minimalist Blazer - Instantly elevates any outfitIf you're not sure where to begin, reply to this email with your lifestyle and style goals. I personally read every message and love helping people find their perfect starting pieces.[Start With Our Bestsellers →]P.S. I believe everyone deserves to feel confident without the constant shopping cycle. These pieces are designed to be the last versions you'll ever need to buy.

This site abandonment flow targets the coldest leads: browsers who visited but didn't engage deeply enough to show purchase intent. Email 1 removes sales pressure and focuses on product discovery with social proof, recognizing these visitors need education rather than persuasion. The founder's personal message in email 2 builds brand connection and provides clear navigation guidance, addressing the common problem of overwhelming choice that causes visitors to leave without exploring. This flow solves the critical issue of lost traffic by nurturing browsers back into the funnel with helpful, non-pushy content. For Foundry, this approach is essential because minimalist brands require more education about value proposition and philosophy, turning casual browsers into informed prospects who understand why premium pricing makes sense, ultimately increasing the likelihood they'll return and convert on future visits.

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Browse Abandoned

Email 1: Social Proof & Product DiscoverySubject Line: Others loved these tooPreview Text: See what customers bought after viewing similar itemsGreat taste! You were looking at some of our most-loved pieces.We noticed you were checking out some customer favorites. Since you have excellent taste, here's what others who viewed those same items ended up loving:Customers who viewed the Essential Tee also bought:Everyday Pants - $148
"Perfect for work-from-home days when you want to look put-together on video calls." - Sarah MMinimalist Cardigan - $168
"The perfect layering piece. I wear it with everything." - David KCustomers who viewed the Minimalist Blazer also bought:Essential Tee - $68
"The ideal foundation piece to wear under the blazer. Perfect weight and drape." - Jennifer LSignature Pants - $158
"Creates the perfect minimalist work uniform with the blazer." - Michael RWhat customers are saying:⭐⭐⭐⭐⭐ "I bought three pieces and they work together perfectly. Finally have a cohesive wardrobe." - Rachel T
⭐⭐⭐⭐⭐ "The quality is incredible. These pieces make my old clothes look cheap." - Kevin S
⭐⭐⭐⭐⭐ "Worth every penny. I've worn my Foundry pieces 100+ times and they still look new." - Amanda P[See Complete Collections →]P.S. Free shipping on all orders, and free returns if anything doesn't feel perfect.
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Email 2: Simple Reminder & FAQSubject Line: Still browsing?Preview Text: Quick answers to help you decide (no pressure)We saw you checking out a few items and wanted to answer the questions we hear most.Sometimes a few quick answers help make browsing more productive:"How do I know what size to order?"
We have detailed size charts with actual measurements, plus free exchanges if the fit isn't perfect."What's the return policy?"
30 days to try everything at home. Keep what you love, return the rest with prepaid labels."Is the quality really worth the price?"
Our customers report 5+ years of regular wear. That breaks down to pennies per wear."How long does shipping take?"
2-3 business days with free shipping on all orders."What if I need styling help?"
Email us photos of your current wardrobe and we'll suggest pieces that work perfectly."Do the colors match online photos?"
Yes - we use professional photography with accurate color representation. Plus free returns if you're not happy.Still have questions? Text us at (555) 123-FOUNDRY or email [email protected]. We respond within 2 hours.[Continue Browsing →]
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Email 3: Personal Message from FounderSubject Line: Maya here with some honestyPreview Text: Why we're not for everyone (and why that's okay)Hi - I wanted to be completely honest with you about something.Foundry isn't for everyone, and that's by design.If you love shopping every weekend, chasing trends, and filling your closet with $20 pieces, we're not your brand.But if you're tired of the constant cycle - buying, wearing a few times, donating, repeat - then you're exactly who we created Foundry for.Here's what I wish someone had told me years ago:The cost of cheap clothes isn't just financial. It's the mental energy spent deciding what to wear every morning. It's the frustration of clothes that don't fit right after a few washes. It's the guilt of a closet full of things you never wear.When I switched to buying fewer, better pieces, everything changed. Less decision fatigue. More confidence. Better cost per wear. A closet I actually loved.The truth about "expensive" clothes:My $78 Foundry tee has been worn 60+ times in 18 months. Cost per wear: $1.30.My old $15 tees lasted maybe 6 months with light wear. Cost per wear: $2.50.The "expensive" option was actually cheaper.Plus, I felt more confident, had less laundry, and eliminated morning wardrobe stress.This approach isn't for everyone. It requires thinking differently about clothes as an investment rather than disposable items.But if you're ready to stop the shopping cycle and start building a wardrobe you truly love, we're here to help.[Start Building Your Essential Wardrobe →]P.S. If you're still unsure, reply to this email. I read every message personally and love helping people determine if our approach is right for them.

This browse abandonment flow targets users who showed product interest but didn't commit, addressing the gap between curiosity and action. Email 1 uses social proof and "customers also bought" recommendations to validate their interest and expand consideration, whilst email 2 removes friction by answering common hesitations that prevent cart additions. The founder's authentic message in email 3 tackles the deeper psychological barrier of premium pricing through cost-per-wear education and mindset reframing. This flow solves the critical problem of interested browsers who need either validation or information to move forward. For Foundry, this approach is essential because their premium positioning requires educating customers on value beyond initial price point, converting product interest into actual purchases by addressing the specific hesitation points that cause browse abandonment.

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Winback Flow

Email 1: It's Been A WhileSubject Line: We miss youPreview Text: Your wardrobe essentials are waiting (see what's new)It's been a while since your last Foundry order.We noticed it's been [X months] since you last shopped with us, and we wanted to check in. How are your Foundry pieces holding up?If they're anything like what our other customers report, they probably still look as good as the day you got them. That's the Foundry difference - pieces that get better with time, not worse.Since your last visit, here's what's new:New Arrivals:Merino Wool Sweater - Luxuriously soft, naturally odor-resistantTailored Joggers - Elevated comfort that works from home to errandsOrganic Cotton Hoodie - The grown-up version of your favorite sweatshirtCustomer Favorites:Essential Tee - Still our bestseller (now in 3 new colors)Minimalist Blazer - Perfect for the hybrid work lifestyleEveryday Pants - The ultimate work-from-anywhere essentialWhat customers are saying about their long-term experience:"Two years later, my Foundry pieces still look brand new. Best clothing investment I've ever made." - Sarah K"I calculated it - my cost per wear on Foundry pieces is under $2. That's less than a coffee." - David M"People constantly ask where I shop. My secret is just Foundry." - Jennifer RReady to add to your collection of essentials?[Shop New Arrivals →]P.S. All your favorites are still available, plus we've added some exciting new pieces we think you'll love.
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Email 2: Special Discount OfferSubject Line: Just for you: 25% offPreview Text: VIP access to our biggest discount of the year (expires soon)You're one of our valued customers, so this offer is exclusively for you.As a thank you for being part of the Foundry family, we're giving you something special: 25% off everything – our biggest discount of the year.This isn't available to everyone. Just our most valued customers who understand what quality means.Your exclusive code: WELCOME-BACK25Perfect time to:
•Replace worn basics from other brands with Foundry essentials
•Try new arrivals at the best price you'll see all year
•Stock up on favorites in different colors
•Complete your capsule wardrobe with missing piecesHere's what makes this special: We rarely discount our pieces because we price them fairly from the start.
This 25% off is our way of saying we value your loyalty and want you back in the Foundry family.Valid for the next 5 days only.No minimum order. Free shipping included.[Shop With 25% Off →]P.S. This code expires in 5 days and won't be extended. Don't miss out on the best prices you'll see all year.
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Email 3: Last Chance Personal MessageSubject Line: Maya here - 24 hours leftPreview Text: Your 25% discount expires tomorrow (a personal note)Hi - Maya here with a quick personal note.Your exclusive 25% off code expires in 24 hours, and I didn't want you to miss out.I know we haven't heard from you in a while, and that's completely okay. Life gets busy. Priorities shift.
Sometimes you already have everything you need (which, honestly, is exactly what we hope happens with our pieces).But I also know that feeling when you find a brand that just gets it. Where every piece fits right, lasts forever, and makes getting dressed effortless.That's what we've built at Foundry. And once you experience it, it's hard to go back to the cycle of cheap clothes that fall apart and never quite fit right.Since you last shopped with us:We've gotten even better at what we do. Improved fits based on customer feedback. Added new colors everyone was asking for. Found even more sustainable fabric sources.But our core mission hasn't changed: help people build wardrobes they actually love, with pieces that last years, not months.Your WELCOME-BACK25 code expires tomorrow at midnight.If you've been thinking about adding to your Foundry collection, now's the time. This level of discount won't happen again for a very long time.
And if you're happy with what you have and don't need anything new, I genuinely respect that. That means we did our job right the first time.[Use Your 25% Off Before Midnight →]P.S. If you have any questions about new pieces or need sizing help, just reply to this email. I read every message personally and love helping customers choose the perfect additions to their wardrobes.

This winback flow strategically re-engages customers by first acknowledging their absence without making them feel guilty, then progressively increasing both personalization and incentive. Email 1 reinforces brand value by celebrating how their previous purchases are likely still performing well, rebuilding confidence in their past decision. The substantial 25% discount in email 2 is positioned as exclusive VIP treatment rather than desperation, maintaining brand prestige whilst providing a compelling offer to catch their attention. The founder's personal final message creates authentic urgency while respectfully acknowledging that satisfied customers might not need new items, reinforcing the brand's quality promise. This approach works because it treats winback as relationship repair rather than aggressive sales tactics, converting past customers who already understand Foundry's value proposition and are most likely to make repeat purchases with higher lifetime value.

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Post-Purchase Flow

Email: Personal Thank You from FounderSubject Line: Thank you (from Maya)Preview Text: Your order means more than you know + what happens nextHi - Maya here with a personal thank you.Your order just came through, and I wanted to reach out personally to say thank you. Not the automated "thanks for your purchase" kind of thank you, but a genuine one.When you choose Foundry, you're not just buying clothes. You're supporting a different way of thinking about fashion - one that values quality over quantity, intention over impulse, and longevity over trends.Here's what your purchase supports:•Fair wages for the skilled craftspeople who make your pieces
•Sustainable practices that don't harm our planet
•A movement away from fast fashion and toward mindful consumption
•Small business - we're still a team of 12 people who care deeply about what we doYour pieces are being carefully packed right now and will ship within the next 2 hours. You'll get tracking information as soon as they're on their way.What to expect:•Delivery in 2-3 business days
•Thoughtful packaging (minimal, recyclable materials)
•Care instructions to help your pieces last decades
•Lifetime support from our teamIf you have questions about fit, care, or styling, just reply to this email. I personally read every message and love helping customers get the most from their Foundry pieces.And if something doesn't feel perfect when it arrives, don't worry. We'll make it right with free exchanges or returns.Want to complete your capsule wardrobe? We carefully designed every piece to work together seamlessly.[Shop More Essentials →]P.S. I'm genuinely excited for you to experience these pieces. The real magic happens after a few wears when they start feeling like they were made just for you.

This post-purchase email transforms a transactional moment into a relationship-building opportunity by leading with genuine gratitude and brand mission reinforcement. The founder's personal voice creates emotional connection while educating customers on the broader impact of their purchase, turning buyers into brand advocates who feel good about their decision. By addressing potential concerns (fit, care, returns) and offering ongoing support, it reduces buyer's remorse and builds confidence in the purchase. This approach solves the critical problem of post-purchase disconnection that many brands experience, instead fostering long-term relationships that lead to higher lifetime value, positive reviews, and word-of-mouth referrals essential for a premium brand's growth.

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Education 📚

Swansea University 🎓BSc (Hons) Business Management
Graduated in 2025 with Bachelor of Science in Business Management (Marketing).
Focused on understanding how businesses operate, grow, and communicate in a digital world. This degree strengthened my knowledge in marketing, strategy, and customer behaviour - skills that align naturally with persuasive copywriting.A-Levels 🏫Business Studies – Distinction
Studied at sixth form with a strong focus on business operations, marketing, and strategic planning. This laid the foundation for my university path and early work in online business.GCSEs 🧠Achieved solid results across the board, with some of the standouts including:
Maths – A
English Literature – B
English Language – C
Science – C

Each step in my education has helped shape how I think, plan, and communicate - giving me a strong foundation to work with clients, understand audiences, and grow in the world of online business.

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Email isn’t just words on a screen - it’s one of the most direct, personal ways to connect with an audience. Done well, it can build trust, nurture relationships, and move people to take action faster than almost any other marketing channel. For a business, strong email copy means more clicks, more conversions, and more loyal customers.These email samples are for the info product/coaching niche. This niche is all about helping people improve their skills, mindset, or results - whether through courses, programmes, or one-on-one guidance.Below, you’ll find samples I’ve written specifically for this space - each one crafted to guide readers from interest to action, while keeping the voice authentic and engaging.

• high ticket sales

• amazon fba

• fitness

• mindset

High-ticket sales is the practice of selling premium, high-value products or services - often worth thousands - to a small, highly targeted audience. This email, written for a high-ticket sales coach’s email list, uses authority, objection-handling, and proof-driven persuasion to get the reader to book a call and ultimately buy the programme where they can learn more about this skill.

Subject Line: Most salespeople don't know thisHey {name},You know what I love about sales?Everyone thinks they're "naturally good at it."Then they get on a call with a qualified prospect, stumble through their pitch like they're reading it for the first time, and wonder why the person said "let me think about it" (which we both know means "hell no").I was scrolling LinkedIn yesterday and saw this post: "Just had an amazing sales call! Really connected with the prospect. Fingers crossed!"Fingers crossed?The truth is, if you're crossing your fingers after a sales call, you already lost.Here's what most salespeople don't get: selling isn't about hoping and praying. It's about psychology. It's about knowing exactly which buttons to push and when to push them.Last week, I had a guy tell me: "Michael, I've been in sales for 8 years. I know what I'm doing."Then he showed me his close rate.12%.Twelve percent.You know what my worst month looked like? At least double.And that was when I was "having an off month."Here's the thing that's gonna hurt your feelings:While you're celebrating booking discovery calls, I'm closing deals before lunch.While you're "building rapport" for 45 minutes, I'm identifying buying signals in the first 5 minutes and moving straight to close.While you're sending follow-up emails hoping someone responds, my prospects are asking ME when we can get started.The businesses I work with don't need to "think about it" after our calls. They know immediately that what I'm teaching works because I show them exactly where their current sales process is leaking.You wanna know the difference?I don't "hope" for closes. I engineer them.I don't "build relationships." I create urgency.I don't "add value." I identify problems so painful that not solving them keeps people awake at night.And here's what's crazy - most of this stuff isn't even advanced. It's basic psychology that every salesperson should know but somehow doesn't.Like, did you know that the person who talks least in a sales conversation usually wins?Or that asking "What happens if you don't fix this?" is 10x more powerful than explaining all the benefits of your solution?Or that 78% of buying decisions are made in the first 7 minutes, but most salespeople spend 40 minutes talking about features nobody cares about?This stuff isn't rocket science. But somehow, 90% of salespeople are walking around completely clueless about what actually makes people buy.Look {name}, I genuinely want you to succeed.But watching salespeople struggle with basic psychology while calling themselves "relationship builders" is like watching someone try to drive with their eyes closed and calling it "intuitive navigation."It's painful to watch.The good news is this stuff can be learned. Fast.I've got some spots opening up this week for people who want to learn what actually works.If you're ready to stop crossing your fingers and start closing deals like you know what you're doing...[Click here to see if you qualify for one of the spots]But fair warning: this isn't for everyone.If you're the type who thinks "building relationships" is a sales strategy, this probably isn't for you.If you think asking for the sale is "too pushy," definitely not for you.This is for people who want to join the 1% of salespeople who want to make it.What's it gonna be, {name}?Michael

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Amazon FBA is a business model where entrepreneurs sell products on Amazon, with storage, packaging, and shipping handled by Amazon’s fulfillment network. This email, written for an Amazon FBA coach’s list, builds excitement around the opportunity, addresses common doubts, and drives readers to join the programme where they can learn how to launch and grow a profitable FBA business.

Subject Line: Your products are collecting dustHey {name},You know what kills me about most Amazon sellers?They launch a product, get 3 sales in the first month, and then blame “oversaturation” or “Amazon’s algorithm changes.”I was in this Facebook group last week and saw this post:“Guys, I’ve been selling on Amazon for 8 months and barely breaking even. Thinking about giving up. Any advice?”The comments were brutal. Everyone telling him it’s “too competitive now” and he “missed the boat.”And I’m sitting there thinking… this guy is doing everything wrong but blaming external factors.Here’s what most people don’t get about Amazon: it’s not about finding the “perfect product” that nobody else thought of.While you’re spending months researching products that “aren’t too competitive,” successful sellers are dominating competitive niches because they actually understand how Amazon works.And here’s the reality check nobody wants to hear:Most Amazon sellers treat it like a hobby, not a business.They launch one product and expect it to carry them to six figures.They optimize their listing once and wonder why their rankings keep dropping.You think product research is the hard part, but what you’re actually missing is everything that happens after launch.The sellers who consistently hit $20K, $40K, even $60K+ months aren’t lucky with product selection.They’re not insiders who have special connections with suppliers.They just understand the fundamentals that most people ignore.They know that Amazon rewards consistency, not perfection.Look {name}, I’m not trying to sell you some “get rich quick” fantasy.Building a real Amazon business takes work. But it doesn’t take years if you know what you’re doing.You can keep researching products forever hoping to find that “golden opportunity.”Or you can learn the systems that turn any decent product into a profitable business.If you’re tired of watching other sellers succeed while your products sit there collecting dust, I’ve got a few spots open this week for people who want to build a real Amazon business.Not for people looking for passive income with zero effort.For people ready to learn what actually moves the needle on Amazon.[Click here to book a call and see if you’re serious about this]If you’re ready to stop making excuses and start making real money, let’s talk.If not, good luck with your product research.ChrisP.S. While you’re reading this, someone just launched a product in your “dream niche” and will probably be outselling you within 60 days. Not because they found a better product, but because they know how to actually run an Amazon business.

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Fitness coaching focuses on helping clients improve their health, strength, and overall wellness through personalised training and guidance. This email, written for a fitness coach’s email list, motivates readers by tapping into their goals and challenges, encouraging them to sign up for the coaching programme that transforms their fitness journey.

Subject Line: Your workout isn't workingHey {name},You know what I see every January at the gym?The same people who were there last January, doing the exact same workouts, looking exactly the same.I was spotting this guy last week and he goes: "Man, I've been coming here for two years. Don't know why I'm not seeing results."I looked at his routine. Same bicep curls, same bench press, same 30 minutes on the treadmill he's been doing since 2023.And I'm thinking... this guy expects different results from the same inputs.Here's what most people don't understand about fitness: your body adapts to whatever you throw at it.While you're doing the same workout you found on Google two years ago, people who actually transform their bodies are constantly challenging their systems with progressive overload.While you're wondering why you're not losing weight despite "eating healthy," others are tracking their macros and understand that a calorie deficit isn't just about eating salads.And here's the truth that's gonna hurt:Most people treat the gym like a social club, not a place to get results.They spend more time on their phone between sets than actually lifting.You think showing up is the hard part, but what you're actually missing is intensity and consistency with a plan that actually works.The people who transform their bodies in 6-12 months aren't genetically gifted or on special supplements.They just follow principles that most people ignore: progressive overload, proper recovery, and nutrition that supports their goals instead of sabotaging them.They understand that your body is a system, not a collection of random parts you work out whenever you feel like it.Look {name}, I'm not trying to crush your motivation here.I'm telling you this because I see too many good people wasting years in the gym without getting the results they deserve.You can keep doing what you've been doing and hope something magically changes.Or you can learn what actually works and become the person you see in your head when you look in the mirror.If you're tired of looking the same year after year and ready to actually transform your body, I've got a few spots open this week for people who want real results.Not for people looking for "easy" workouts or quick fixes.For people ready to do what it actually takes to become the best version of themselves.[Click here to book a call and see if you're ready to commit to real change]But I'll be straight with you: this isn't about finding the perfect workout split or magic meal plan.This is about changing how you approach fitness entirely.If you're ready to stop wasting time and start getting results, let's talk.If not, I'll see you at the gym doing the same routine next year.LarryP.S. That transformation you've been wanting for the past three years… someone who started training seriously six months ago probably already achieved it. Not because they're special, but because they followed a system that actually works.

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Mindset coaching helps clients overcome limiting beliefs and build confidence to achieve personal and professional growth. This email, written for a mindset coach’s email list, inspires readers by addressing common struggles and invites them to join a coaching programme designed to unlock their full potential.

Subject Line: You talk yourself out of everythingHey there, {name},You know what I hear from people all the time?"I wish I had your confidence."Then they tell me about the promotion they didn't apply for because they "weren't qualified enough."I was at a networking event last month and this woman goes: "I have this business idea but I'm waiting until I feel more ready. Maybe next year when I have more experience."I'm thinking... you'll never feel ready because you've trained yourself to look for reasons why you can't instead of reasons why you can.Here's what most people don't realise about confidence: it's not something you're born with or without.While you're waiting to "feel confident" before taking action, people who actually build lasting confidence are taking action despite feeling uncertain.And here's the part that keeps you stuck:Your brain is literally wired to protect you from failure, which means it's also protecting you from success.That voice telling you "you're not ready" isn't wisdom - it's fear disguised as logic.That feeling like everyone else has it figured out while you're just pretending… that's not reality - that's self-doubt running the show.You think confidence means never feeling uncertain, but what it actually means is feeling uncertain and doing it anyway.People with real confidence aren't fearless superhumans who never doubt themselves.They just have better relationships with their inner critic and know how to move forward despite the noise in their head.They've learned that "feeling ready" is a myth and that competence comes from taking action, not from endless preparation.Look {name}, I'm not saying this to make you feel bad about where you are.I'm saying it because self-doubt is costing you opportunities, relationships, and the life you actually want.You can keep waiting for confidence to magically appear one day.Or you can learn how to build it systematically, even when your brain is telling you all the reasons why you can't.If you're tired of being your own worst enemy and ready to finally get out of your own way, I've got a few spots open in my 6-week coaching programme for people who want real change.[Click here to book a call and see if you're ready to stop letting self-doubt run your life]But here's the thing: building real confidence isn't about positive thinking or fake-it-till-you-make-it magic.It's about changing the fundamental patterns that keep you small.If you're ready to become someone who takes action instead of someone who talks themselves out of everything, let's talk.If not, I'll see you next year still "getting ready" to start.Jenny

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E-commerce Emails

This shows how I structure high-converting e-commerce emails. You’ll notice a clear format with headers, subheaders, body copy, and strong CTAs throughout - all designed to guide the reader’s eye and drive clicks. The goal here is to blend brand personality with performance. From here, a designer would take over to bring the layout and visuals to life.

Sample 1 - Beverage Brand:

Sample 2 - Skincare Brand:

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Video Sales Letter (VSL)

VSLs, or Video Sales Letters, are long-form video scripts designed to sell through storytelling. They usually combine attention-grabbing hooks, relatable stories, and persuasive messaging to guide viewers towards taking action - whether that’s booking a call, signing up for a programme, or making a purchase. In this example, I wrote a VSL for a fitness coach promoting his high-ticket 1:1 coaching programme, using a friendly, motivational tone to connect with his audience and drive calls.

Give me just a few minutes of your time, and I'm going to show you exactly how you - whether you're a complete beginner or you've tried everything before - can transform your body and become the absolute best version of yourself in 2025.The system I'm about to share with you has helped Marcus, David, and Tony completely flip their lives around in the past few months.Spoiler alert: none of these guys were genetic freaks, had perfect diets their whole lives, or spent 3 hours a day in the gym.Marcus is actually a 42-year-old dad who works 60-hour weeks and still dropped 35 pounds of fat while building serious muscle.David is a complete beginner who couldn't even do a proper push-up 4 months ago, and now he's deadlifting 315 pounds.Tony actually hated the gym his entire life and now he's the guy everyone asks for advice.They're all completely different - different ages, different starting points, different goals…And yet they all completely transformed their bodies and their confidence over the past few months. There's one common system they all followed, which I'll break down for you in a minute.This approach I'm going to tell you about, when applied consistently…
Is essentially the "never-be-out-of-shape-again" blueprint.Here's what Marcus, David, and Tony AREN'T doing: they're not spending 2 hours a day in the gym, they're not eating boiled chicken and broccoli for every meal, and they're not taking a million supplements.They simply follow this proven system.Most of the guys I work with are busy professionals who want results without their fitness taking over their entire life, so I've developed the most efficient methods to build an incredible physique even with a packed schedule.This system I'm about to share with you has absolutely transformed all 3 of their lives.I'm not saying they all became bodybuilders overnight and called it a day. They have real, sustainable results.All 3 of them are now the strongest and leanest they've ever been, and THEY HAVE complete control over their physique moving forward.And if they have a bad week with their diet or miss a few workouts…They don't panic or throw in the towel.Because they know exactly how to get right back on track and keep making progress.They have completely ELIMINATED the yo-yo dieting, the gym intimidation, and the confusion about what actually works.Trust me, no matter if you're 25, 35, 45, or even 55, the body you want is absolutely within your reach, even if it doesn't feel like it right now.Whether you have 3 hours a week to train or 6 hours a week, the physique of your dreams is closer than you think.And let me be straight with you…Your approach to fitness is what's really holding you back. It has nothing to do with your genetics or your age.Some people call this "program hopping" or "shiny object syndrome," and I'm about to completely eliminate that from your life.My name is Jason, and I've coached hundreds of men from all walks of life to build the body and confidence they never thought possible.I've been in the fitness industry for over a decade and I've seen every single mistake you could possibly make when it comes to getting in shape.Out of all the methods I've developed, I want to share the most important concept with you right now, that will completely change how you think about fitness, even if you think you know what you're doing.Let me explain something to you.The fitness industry has a massive problem.And the biggest lie they're selling you isn't some magic supplement or piece of equipment.It's the idea that getting in shape has to be complicated.But here's the truth that nobody wants to tell you...In 2025, the most valuable thing in fitness isn't the perfect workout split or the latest diet trend.It's having someone who actually knows what they're doing guide you step-by-step.This doesn't mean you need to be a genetic freak, have unlimited time, or eat like a robot.It literally means if you can show up consistently, follow a proven system, and stop jumping from program to program every two weeks…You're already ahead of 90% of people trying to get in shape.Even in 2025, with all the fitness influencers and conflicting information being thrown at you constantly…Most people who transform their bodies just want someone they trust to tell them exactly what to do and when to do it.If you're not convinced that YOU can build an incredible physique, let me prove it to you with what I call the 80/20 rule of fitness.Essentially what it boils down to is…The top 20% of people in the gym get 80% of the results because they focus on the fundamentals and stay consistent.The other 80% of people jump around constantly, overthink everything, and get maybe 20% of the results they could be getting.Unfortunately, you're probably in that 80% right now.And listen, I've worked with hundreds of guys at this point, so I have a big enough sample size.I can tell you with certainty: if you can commit to 3-4 workouts per week, eat like an adult most of the time, and actually stick to a plan for more than a month…You're not just in the top 20%. You're probably in the top 5%.Seriously.Now, I know you're probably not one of those guys who's given up on themselves.You're here watching this because you KNOW you can build an incredible physique.The problem is, most guys have this mental block where they've already decided they're not the type of person who can get in great shape.So they try some random workout they found online for 2 weeks, don't see dramatic results, and then quit.Or they start some extreme diet, last 5 days, have one "cheat meal" and then throw in the towel completely.That means they're constantly starting over, never building momentum, never seeing real progress.Meanwhile, for the guys who actually transform their bodies…They can't even believe how straightforward it actually is once someone shows them the right way.So the top 20% of people in the gym get to choose from incredible results, sustainable habits, and unshakeable confidence.And like I said, you watching this are probably capable of being in the top 5%, maybe top 10% conservatively.Let me get back to this mental block I was talking about.Most guys decide in their heads that they're not the type of person who can be in great shape, and then they act accordingly.Their workout choices (or lack of consistency), their food choices (or lack of planning), the excuses they make…Are ALL a result of this subconscious decision they made to accept being out of shape forever.You know how people say "fitness is just calories in, calories out"?This is technically true, but most guys I've worked with spent months or even years doing the wrong exercises, eating the wrong foods at the wrong times, and following programs that weren't designed for their goals.It has nothing to do with their potential. They just hadn't been given the right system yet, and they were trying to figure it out on their own.Once I showed them the fundamentals and gave them a clear plan to follow, they saw incredible results.Take Mike for example. He was embarrassed to take his shirt off at the beach until he started working with me, and now he's more jacked at 38 than he was at 25.Or James who is 51 and just hit his lifetime PR on bench press while being leaner than he's been in 20 years.And Kevin who went from 240 pounds and completely out of breath walking up stairs, to 190 pounds and deadlifting 400 pounds.Like I said, all these guys look different, have different schedules, and were seeing ZERO results before they started working with me.What I give the guys in my program is a complete system.And that system, when followed consistently…Is basically the "never-be-out-of-shape-again" blueprint.Like I said at the beginning, these guys are all living their dream physique right now.And reminder, they had basically zero success with fitness before working with me.Mike, James, and Kevin are all now the strongest and most confident they've ever been, and THEY HAVE complete control over their results moving forward.And if they have an off week, go on vacation, or life gets in the way…They don't stress about it or feel guilty.Because they know exactly how to get back on track and keep progressing toward their goals.Now you're probably wondering, "OK, I want this, but how much time and commitment is this going to take?"I work with guys for 12 WEEKS to completely dial in their system and build habits that last a lifetime.12 weeks. That's it.Some of these guys struggled with their weight and confidence for decades and they completely transformed in just 12 weeks.Mike, James, and Kevin all took the first step, which was booking a strategy call with me.You can see if I have any spots available for a strategy call by clicking the link below this video.Let me explain what this call is going to look like.First, we'll spend 10-15 minutes talking about where you're at right now with your fitness and what's been holding you back.This isn't to judge you - we've all been there, and your transformation starts today anyway.From there, I'll create a personalized plan for you to start seeing real results over the next 30 days.I'll give you a step-by-step roadmap designed specifically for you after I understand:Your current fitness level and experience, your specific goals, your schedule and lifestyle, any injuries or limitations you have, and what you've tried before that didn't work.All of that will be completely free.And then if I think you'd be a good fit for my one-on-one coaching program, I'll walk you through exactly how we can work together to get you the results you want.I want you to click the link below this video and book your strategy call right now, but I have one more thing to tell you.I mean this from the bottom of my heart - being in the best shape of your life changes everything.The confidence you feel when you look in the mirror, the energy you have throughout the day, the respect you command just by walking into a room…It touches every single area of your life in ways you can't even imagine yet.I want the same for you.I want you to be the guy who other people look at and think "I want to be in that kind of shape"…And I'm telling you from experience,Not just my own experience,But after helping hundreds of guys do it, I can say with complete confidence:It's not as complicated or as far away as you think.Click that link and let's get started on building the best version of you!

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