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Cory Turner

Freelance Copywriter

I'm Cory, a freelance copywriter with a background in YouTube content and digital marketing. I specialise in writing clear, persuasive copy that helps brands and creators connect with their audience and drive real results. Whether it’s ads, landing pages, email sequences, or product descriptions, I focus on driving real results to your business. If you’re looking for sharp, strategic copy that captures attention and keeps people engaged, you’re in the right place.

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About me

I'm a freelancer copywriter based in Wales, UK. My journey into copywriting began with a genuine passion for storytelling and creativity. I’ve always loved crafting things that connect with people - first through content, and now through copy. What drew me to copywriting specifically was the business model itself: it made sense, played to my strengths, and gave me the freedom to work on projects I care about.Since 2017, I’ve built a YouTube channel with 20K+ subscribers and 6M+ views, and grown a TikTok profile to 100K+ followers and 16M likes. Both are linked at the bottom of the page. Along the way, I’ve developed a deep understanding of how to create content that resonates, engages, and drives action - skills that naturally align with persuasive copywriting.My background in content creation has given me hands-on experience with the world of social media and online business, and it’s taught me how to adapt, stay consistent, and deliver results. These experiences have also helped me build a strong foundation in key professional skills like:
✅ Time management
✅ Organization
✅ Discipline & consistency
✅ Planning & strategy
✅ Writing & storytelling
✅ Networking & collaboration
✅ Creative problem solving
Now, I bring those same skills and that same level of dedication into my work as a copywriter - helping brands and creators communicate clearly, connect with their audience, and grow through the power of words.

• Education 🎓

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Ad Copy

Top of funnel:
Do you feel like your brain is completely fried by 2 PM and you can't focus on anything important? You try to power through but end up scrolling your phone, making it even worse. You're not alone - this happens because after 25, your brain starts producing less of the key neurotransmitters needed for sharp focus. That's why we packed VitalEdge Focus+ with L-Theanine, Lion's Mane, Ginkgo Biloba, and B12 - the exact 4 nutrients your brain craves. These compounds work together to restore your brain's natural focus pathways within 30 minutes by increasing blood flow and neurotransmitter production. 12,000 professionals have already transformed their afternoons, with 9,500 giving us 5 stars! With this many people solving the same problem as you, I'd hurry up to grab yours before it's gone. Tap below to get your VitalEdge Focus+ now.Middle of funnel:
You could be the version of yourself being hyper-productive after 2 PM. Getting everything done with full energy instead of letting your brain rot from endless phone scrolling. VitalEdge Focus+ gets you thinking clearly again in just 30 minutes. Tap below and try it out!Bottom of funnel:
We see you checking us out. 100% money back guarantee because we know VitalEdge Focus+ works. Take the plunge and get your focus right. Tap below and make it yours.

This ad copy promotes VitalEdge Focus+, a natural brain supplement that helps people improve their focus without caffeine crashes. The copy works because it identifies a common problem (afternoon mental fatigue), offers a quick solution, and backs it up with customer reviews.Top of funnel targets people who don't know about the product yet - they need the most explanation and convincing, so the copy is longest.
Middle of funnel targets people already interested but haven't bought - shorter copy that reinforces the main benefits.
Bottom of funnel targets people ready to purchase - shortest copy focused on removing final doubts and getting them to buy.Each version gets progressively shorter because people need less information as they move closer to making a purchase decision.

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Email Copy

Subject Line: Your scale is lying to you 🤯
Preview Text: Why 73% of dieters gain it all back (and how to be the 27% who don't)WAIT...Before you step on that scale tomorrow morning...I need to tell you something that might completely change how you think about weight loss.Your bathroom scale is sabotaging your progress.Here's what I mean: Sarah lost 15 pounds in 6 weeks but her scale showed she gained 2 pounds. This is because she built 17 pounds of lean muscle while torching fat.If she trusted her scale, she would've quit that week.This happens to 73% of people trying to lose weight. They're making incredible progress - better sleep, more energy, clothes fitting looser - but the scale says they're "failing."So they give up. Right before the breakthrough.The problem is that traditional scales only measure total weight. They can't tell the difference between fat, muscle, water, or bone density.It gets worse. When you lose weight too fast (like crash diets promise), you're actually losing muscle mass. Your metabolism crashes. Your body goes into "starvation mode."And when you inevitably eat normally again, you gain back MORE fat than you lost because your metabolism is now slower.This is why 95% of diets fail long-term.The FitTrack Pro scale doesn't just measure weight.It measures body fat percentage, muscle mass, and bone density.Translation: You'll finally see your REAL progress, even when the number on top stays the same."But I don't need fancy measurements..."I get it. You just want to lose weight and feel confident again.But here's the thing - when you can actually SEE your body fat dropping and muscle increasing week by week, something powerful happens:You stay motivated. You don't quit. You actually reach your goal."I was about to give up after 3 weeks of 'no progress' on my old scale. FitTrack showed I'd lost 8 pounds of fat and gained 5 pounds of muscle. Game changer." - Mike T."Finally understood why my jeans fit better even though my weight was the same. I was building the body I wanted - just couldn't see it before." - Lisa M.Here's what nobody tells you: The most successful people in fitness don't focus on weight. They focus on body composition.And now you can too.We're running a flash sale for the next 48 hours - 40% off + free shipping.After that: full price with a 3-week shipping delay due to high demand.Don't let another month of "scale confusion" ruin your progress.[CLAIM YOUR FITTRACK PRO →]

This is a text-based email I wrote for a brand on their new smart scale product, targeting dieters who feel like they're not making progress despite their efforts. I used psychological triggers such as pattern interrupts ("WAIT" and scale revelation), the PAS model (scale confusion problem → agitation with failure stats → FitTrack solution), objection handling ("I don't need fancy measurements"), social proof with specific testimonials, and scarcity with logical urgency to transform scale anxiety into confident progress tracking.

• info products

• e-commerce

Click above to see email samples for other niches.

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YouTube Video Script

Intro

If you've ever stood in front of a packed closet full of clothes and thought "I have nothing to wear," then I know your pain, but I also know the solution. What if I told you that having fewer clothes could actually make you look better, save you hours every week, and put hundreds of dollars back in your pocket.Hey everyone! I'm Tom, and if you're tired of morning wardrobe meltdowns and credit card statements that make you wince every time you hit "add to cart," you're in the right place. Today, I'm sharing exactly how to build a minimalist wardrobe that'll transform your mornings from chaotic to effortless, and I'm using my own dramatic before and after as proof that this actually works.
By the end of this video, you'll have a step-by-step system to curate a closet that works harder for you, not against you. So let's dive in!

Body

Let me paint you a picture of my life two years ago. I had a closet bursting with 200+ items, clothes hanging off doors, stuffed in drawers, some still with tags. Every morning was a 20 minute panic session of trying on outfits, feeling overwhelmed, and rushing out the door already defeated.The reality is that I wore the same 15 pieces on repeat while the other 185 items collected dust. I was spending over $300 monthly on clothes that promised to solve my style problems but only added to the chaos. My friends started joking about my "outfit emergencies," and honestly, I felt like I was losing a battle against my own closet every single day.Fast forward to today: I own 40 carefully chosen pieces that I absolutely love. My morning routine is five minutes max to put together an outfit that makes me feel confident and ready to go. I've saved over $2,000 this year alone, and here's the catch, I get more compliments now than ever before.
The difference is clear. While my old closet made me feel overwhelmed, my new wardrobe makes me feel intentional. My friends actually ask for style advice now, and I never have those "nothing to wear" moments anymore.Start by documenting what you actually wear. For one month, put a small mark on the hanger every time you wear something. You'll be shocked. Most people discover they only wear 20% of their wardrobe regularly. This isn't about judgment; it's simply about data that will guide your decisions going forward.
Create your personal uniform. Mine is classic jeans + elevated basics + one statement piece. Maybe yours are blazers + comfortable pants + interesting accessories. Having a formula eliminates decision fatigue and ensures everything works together. When you shop with a formula, you buy pieces that integrate, not isolate.Here's where the magic happens. Keep only items that fit three criteria: you love it, it fits perfectly, and it works with at least three other pieces in your closet. Be ruthless. That "maybe someday" dress is taking up mental and physical space. Donate, sell, or gift everything else. You're not losing clothes; you're gaining clarity which is way more important.
With your streamlined closet, invest in higher-quality basics. Yes, that $80 white shirt costs more than five cheap ones, but it'll look better longer and actually save you money over time. Focus on neutral colors that mix and match effortlessly. Think black, white, navy, gray, and one accent color that you love.Here's what they don't tell you about minimalist wardrobes: it's not really about the clothes. It's about reclaiming your time, your money, and your mental energy for things that actually matter. When you're not stressed about what to wear, you show up more confidently in meetings, dates, and everyday life. It just makes things 10x easier, and you'll notice such a big difference over time.Your friends will notice your effortless style and ask for advice. Your bank account will thank you when you stop impulse buying. Overall, people will wonder how you always look so put-together while they're still figuring out their outfit at 8 AM.

Outro

If you're ready to transform your chaotic closet into a streamlined style system, I've got your back. First, hit that subscribe button. I share practical style and lifestyle tips every week that'll make your life easier and more intentional.Second, I've created a free minimalist wardrobe checklist with the exact pieces you need to build your capsule wardrobe from scratch. The link is in the description below. Grab it now and start your transformation today.What's one item in your closet you haven't worn in over a year? Drop it in the comments. Let's hold each other accountable! And if you found this helpful, share it with a friend who's drowning in clothing chaos. Trust me, they'll thank you.See you in the next video. And remember, less really can be more!

I’ve created a YouTube script that uses the AIDA model: grabbing attention with a relatable hook, sparking interest through the personal before-and-after story, building desire by highlighting the benefits of a minimalist wardrobe, and driving action with a clear CTA. It features a compelling hook (“If you have a packed closet but nothing to wear, I know your pain and the solution”), a personal transformation from 200+ chaotic pieces to 40 curated items, and emotional impact by showing how it boosts confidence and saves money while reducing stress and decision fatigue. The script contrasts stressful mornings with easy, 5-minute routines, delivers a practical 4-step system, and includes a strong CTA asking viewers to subscribe and grab a free checklist. The tone is casual, friendly, and sprinkled with humor, perfectly suited for the target audience: 18-35-year-olds interested in fashion.

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Website Copy

Transform Your Body in 90 Days or Less - Without Guesswork, Generic Plans, or Gym IntimidationStop wasting months on cookie-cutter workouts that don't work for YOUR body. FitFlow AI creates personalized fitness plans that adapt in real-time, guaranteeing results or your money back.[START YOUR TRANSFORMATION - FREE 7-DAY TRIAL]Join 47,000+ people who've already transformed their bodies with AI-powered fitnessTired of Fitness Programs That Fail You?You've tried everything - expensive personal trainers, generic workout apps, YouTube fitness gurus. Yet you're still stuck in the same frustrating cycle:- Plateaus that make you want to quit
- Boredom from repetitive, one-size-fits-all routines
- Wasted time on workouts that deliver zero resultsHere's the truth: your body is unique. Your fitness plan should be too.Meet FitFlow AI: Your Personal Fitness RevolutionRevolutionary AI technology analyzes your body type, fitness level, goals, and daily schedule to create the perfect workout plan - then adapts it every single day based on your progress.Here's How It Works:Smart Assessment: our advanced AI scans your fitness profile in under 3 minutes, identifying your strengths, weaknesses, and optimal training approach.Dynamic Workouts: get fresh, challenging workouts that evolve with your progress. Never hit a plateau again.Real-Time Coaching: instant form corrections, motivation boosts, and technique tips through your phone camera.Progress Tracking: watch your transformation unfold with detailed analytics and milestone celebrations."I lost 32 pounds and gained muscle I never thought possible. FitFlow AI knew exactly what my body needed when I didn't even know myself."- Sarah M, who lost 32 lbs in just 12 weeks"Finally, a program that actually listens to my body. The results speak for themselves."- Marcus T, who gained 15 lbs of muscle in only 10 weeksThe Numbers Don't Lie:- 94% of users see measurable results within 21 days
- Average weight loss: 18 pounds in 8 weeks
- Average muscle gain: 12 pounds in 12 weeks
- 47,000+ successful transformations and countingWhy FitFlow AI Crushes Traditional Fitness AppsPrecision Targeting: while other apps give everyone the same workout, our AI creates plans tailored to YOUR unique body composition, metabolism, and goals.Adaptive Intelligence: If you're feeling tired, the AI adjusts. If you're getting stronger, it pushes harder. If you're having a busy week, it optimizes for shorter, more intense sessions.Motivation That Works: personalized coaching messages and achievement systems designed by behavioral psychologists to keep you driven.Special Launch Offer - 67% OFFYour Dream Body is 90 Days AwayStop settling for "someday" and start your transformation TODAY.Thousands of people just like you have already discovered what their bodies are truly capable of. The only question is: Will you be next?[CLAIM YOUR SPOT - START FREE TRIAL NOW]No contracts. No hidden fees. Just results.

This is homepage copy I wrote for FitFlow AI, a personalized fitness app targeting frustrated fitness enthusiasts who've failed with generic programs. I used psychological triggers such as loss aversion ("Stop wasting months"), social proof with specific transformation numbers, scarcity with limited-time pricing, authority through behavioral psychology mentions, and urgency with countdown timers to transform fitness frustration into confident action while positioning AI personalization as the key differentiator from traditional fitness solutions.

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Landing Page Copy

The Science of Better SleepPoor sleep isn't a badge of honor. It's not something you have to accept as part of a busy life.When you consistently wake up tired despite spending 7-8 hours in bed, the problem isn't the quantity of your sleep - it's the quality.Why Sleep Quality Matters More Than Sleep Quantity:You've probably experienced this: sleeping 9 hours and waking up exhausted, or getting 6 hours and feeling surprisingly refreshed. The difference isn't random - it's about sleep architecture.Your brain cycles through different sleep stages throughout the night. Deep sleep stages are where the real restoration happens: memory consolidation, physical recovery, immune system strengthening, and mental reset.The problem is that modern life disrupts these natural cycles. Stress, irregular schedules, screen time, and caffeine all fragment your sleep, preventing you from reaching the deeper, more restorative stages.A Systematic Approach to Sleep Optimization:SleepMaster Pro isn't another collection of generic sleep tips. It's a structured system based on the science of biological timing.Developed with input from sleep researchers and performance specialists, the program focuses on sleep efficiency: getting maximum restoration from the time you spend sleeping.The Core Components:Sleep Architecture Mapping
Learn to recognize your personal sleep patterns and natural rhythms. Understanding when your body naturally wants to sleep and wake makes everything else easier.The Sleep Stack Protocol
A systematic pre-sleep routine that signals your brain to begin the transition into deep sleep stages. No complicated rituals - just evidence-based steps that work with your biology.Strategic Wake Timing
Waking up during lighter sleep stages versus deep sleep can mean the difference between feeling refreshed or groggy. Learn to time your sleep cycles for natural, energized mornings.Environmental Optimization
Simple adjustments to your sleep environment that maximize deep sleep stages without expensive gadgets or major lifestyle changes.Recovery Strategies
What to do when life disrupts your sleep schedule - travel, deadlines, family demands. Practical techniques for maintaining sleep quality during challenging periods.Digital Tools Included:Sleep Tracking Guide
How to use basic sleep tracking (smartphone or fitness tracker) to identify your personal sleep patterns and measure improvements.Quick Reference Cards
Condensed protocols you can reference quickly when implementing the techniques.What Users Experience:"The biggest change was learning about my personal sleep timing. I shifted my bedtime by just 30 minutes and started waking up naturally without an alarm. Game changer." - Michael R."Finally, practical advice that actually works with a demanding schedule. I'm getting better sleep in less time." - Jennifer L."I was skeptical about another sleep program, but the systematic approach made sense. Two weeks in, my energy levels are noticeably higher." - David T.Realistic Expectations:Week 1-2: Most people notice improvements in how quickly they fall asleep and morning alertness.Week 3-4: Sleep quality typically improves as you implement the full system and find your optimal timing.Ongoing: With consistent application, many users report sustained improvements in energy, mood, and cognitive performance.Results depend on individual factors like stress levels, work schedules, and overall health. The system works best when implemented consistently.Complete SleepMaster Pro System - $97Includes:
- Core sleep optimization training
- Personal sleep pattern assessment
- Implementation guides and quick references60-Day Money-Back Guarantee
If the systematic approach doesn't improve your sleep quality within 60 days, return it for a full refund.The Bottom Line:Quality sleep affects everything: your energy, focus, mood, immune function, and long-term health. Yet most people accept poor sleep as inevitable.SleepMaster Pro provides a systematic, research-based approach to optimizing your sleep without requiring major lifestyle overhauls or expensive equipment.Better sleep isn't about perfection - it's about consistency. Small, strategic changes to work with your natural biology rather than against it.Ready to stop accepting exhaustion as normal?[Get SleepMaster Pro →]

This is landing page copy I wrote for SleepMaster Pro, a sleep optimization program targeting exhausted professionals and parents. I used psychological triggers such as the AIDA model (attention-grabbing headline → interest through problem agitation → desire via transformation visualization → action through scarcity), future pacing to help readers imagine their transformed life, loss aversion with cost-of-inaction messaging, authority through scientific credibility, social proof with specific testimonials, and curiosity gaps like "Sleep Stacking method" to create an irresistible offer that transforms sleep frustration into urgent action.

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Product Description

SilencePro Elite Wireless HeadphonesFinally, the World Goes Quiet While Your Music Comes AliveEscape the Chaos. Enter Your Zone. Transform Any Space Into Your Personal Sound Sanctuary.The SilencePro Elite kills noise dead and makes your music sound incredible - like the artist is right there in the room with you.Your Personal Silence Sanctuary
If you're tired of trying to focus while chaos surrounds you, our smart noise-canceling mics block 99% of distracting sounds. Any noisy space - planes, offices, cafes - becomes your peaceful focus zone instantly.Music That Moves Your Soul
If you're sick of flat, lifeless audio, our precision speakers deliver crystal-clear highs and soul-shaking bass that rivals $500 studio headphones. Every song becomes an emotional experience that gives you chills and turns your commute into a concert hall.Freedom From Battery Anxiety
If you hate when headphones die mid-workout, our 60-hour battery with 5-minute quick-charge means you're never trapped in silence. Complete confidence knowing your audio will outlast any flight, work day, or gaming session.Effortless Control That Makes You Look Pro
Frustrated fumbling for your phone to change tracks? Simple finger taps control everything, plus voice assistant integration. Handle calls and music with elegant ease while others wrestle with wires and buried phones.All-Day Comfort That Disappears
Tired of headphones that hurt after an hour? Our breathable memory foam distributes weight so perfectly you'll forget you're wearing them. Work, game, or travel for hours in comfort while others constantly readjust their painful headphones.Picture this: It's Monday morning. Your open office buzzes with distracting chatter, keyboards clicking, phones ringing. Your deadline looms.Without SilencePro Elite: You're that person constantly asking "What?" in meetings, losing focus every 30 seconds, watching your productivity, and reputation, crumble while your ambitious colleagues surge ahead.With SilencePro Elite: You slip them on and click - the world vanishes. Suddenly, you're in your zone. Ideas flow. Focus sharpens. Hours pass like minutes. Your boss notices your laser-like concentration. Colleagues wonder how you became so mysteriously productive. You've gained the ultimate competitive advantage: unbreakable focus.While others struggle with cheap earbuds that leak sound and die mid-day, you've joined the elite circle of high-performers who understand that premium tools create premium results.There's only 50 units left in stock.The choice is brutal in its simplicity:Option A: Keep suffering with inferior audio that bleeds sound, dies mid-presentation, and broadcasts your budget-conscious choices to everyone around you.Option B: Join the ranks of high-achievers who invest in tools that transform their performance and command respect.Which version of yourself walks into tomorrow's meeting?[ADD TO CART]

This headphones product description combines proven conversion frameworks to maximize sales impact. I used a framework to highlight gains (premium sound), eliminate negatives (distractions), and position the product as a competitive advantage. Each pain point becomes a promise - showing how smart technology transforms daily frustrations into effortless experiences that enhance your lifestyle. The copy leverages psychological triggers including scarcity ("Only 50 units left"), social proof ("high-performers"), loss aversion (contrasting cheap alternatives), and urgency to drive immediate action. I simplified technical language for younger demographics while maintaining premium positioning through power words like "elite" and "transforms." The storytelling element places customers in relatable scenarios and frames the headphones as the solution to their challenges. The call-to-action combines urgency with competitive framing, making inaction feel like giving competitors an advantage. This approach transforms a simple product listing into a compelling narrative that makes the purchase feel both logical and emotionally necessary.

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Short-Form Script

POV: You hit snooze for the 47th time this week and you're already behind on life...While you're scrambling to catch up every single day, there's literally people waking up at 5AM who've already won the day before you even open your eyes. And no, they're not superhuman...They just know ONE secret that took me 3 years to figure out.Here's what happens when you crack the 5AM code: Day 1 - you feel weird but accomplished. Week 1 - your friends notice you're different. Month 1 - you're literally unrecognizable.Imagine having 2 extra hours every day while everyone else sleeps. That's 730 hours a year. You could learn a new skill, build a side hustle, or just finally have time for yourself without feeling guilty.The crazy part is that most people think it's about willpower. It's not. It's about the 3-step system that makes your brain CRAVE waking up early.But here's the thing - I can't keep this free forever. Tomorrow, this becomes a $97 course. Right now it's free, but only for the next 100 people who comment 'READY' below.Don't be the person who sees this in 6 months wondering 'what if.' Your 5AM transformation starts the second you type 'READY.' Do it now before you scroll past and forget forever.

This TikTok script uses the AIDA framework combined with strategic psychological triggers to maximize engagement and conversion. The hook immediately places viewers in a relatable pain scenario they recognize, while the retain section builds curiosity through pattern interrupts and open loops ("ONE secret"). Future pacing walks the audience through their transformation timeline, making success feel tangible and inevitable. The CTA leverages multiple urgency factors - scarcity (100 people limit), time pressure (price increase), and loss aversion - to force immediate action. Power words like "SECRET," "READY," and "TRANSFORMATION" combined with curiosity gaps keep viewers engaged while the fast-paced structure maintains TikTok's dopamine-driven attention patterns.

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SEO Copy

The $300 Home Gym That Outperforms Most Commercial GymsHere's the truth about expensive home gyms: Half the equipment collects dust within six months.Meanwhile, gym memberships drain $720 annually from your bank account. Do the math - that's $3,600 over five years for the privilege of waiting in line for equipment.There's a better way.Why Smart Beats Expensive:The fitness industry wants you to believe more equipment equals better results. It's brilliant marketing and terrible advice.Professional athletes didn't build their physiques with Instagram-worthy home gyms. They built them with consistency, progressive overload, and surprisingly basic tools.Your $300 setup can deliver the same results as a $3,000 commercial gym - if you know what actually matters.Here's all you'll ever need:Adjustable Dumbbells | $80-100
Skip the Instagram-worthy chrome. Hit Facebook Marketplace for PowerBlocks or check Amazon for Yes4All sets. One pair replaces an entire dumbbell rack.Resistance Band System | $30-40
This $35 purchase replaces $2,000 cable machines. Get a complete set with door anchor - your apartment just became a fully equipped gym.Pull-Up Bar | $35-45
Doorway bars work perfectly for renters. Wall-mounted for homeowners. Either way, you've just unlocked the king of upper body exercises.Quality Exercise Mat | $25
Your foundation for everything from stretching to core work. Don't cheap out - a good mat prevents injuries and improves every floor exercise.The Game Changers ($130 total)Single Kettlebell (25-35 lbs) | $50-70
Full-body workouts. Cardio that builds muscle. HIIT sessions that torch fat. One tool, infinite possibilities.Foam Roller | $25-35
Recovery isn't optional - it's where growth happens. Better than any expensive massage gun.Exercise Ball | $20-30
Core training, balance work, and the world's most comfortable desk chair.Adjustable Bench | $60-80 (optional but recommended)
Transforms your dumbbell exercises from good to great. Worth every penny if your budget allows.Where to Find Gold Without Mining - The Treasure Map:Facebook Marketplace → January-February goldmine when resolution quitters sell
Play It Again Sports → Pre-tested quality with return policies
Amazon Warehouse → Returns and open-box items at 30% off
Dick's Clearance → End-of-season steals with price matchingPro tip: Search "moving sale" or "gym closure" in local Facebook groups. You'll find commercial-grade equipment at garage sale prices.The Workout That Changes Everything:Forget complicated routines. This three-day rotation builds serious strength:Day A: Push & Core
Pull-ups, dumbbell press, shoulder raises, resistance band chest fly
30 minutes, maximum impactDay B: Pull & Power
Kettlebell swings, dumbbell rows, Romanian deadlifts, farmer's walks
High intensity, full-body burnDay C: Legs & Cardio
Goblet squats, lunges, calf raises, resistance band HIIT circuit
Functional strength that translates to real lifeResults timeline: Strength gains in 2 weeks, visible changes in 6-8 weeks, transformation in 3 months.The Space Solution:Tiny apartment - store everything under your bed except the pull-up bar.Garage available - add rubber mats and you're set for life.The best home gym fits your space, not the other way around.Why This Actually Works:Commercial gyms survive on the gap between good intentions and actual usage. They count on you paying monthly fees while showing up twice.Your home gym eliminates every excuse:
- No monthly fees
- No crowded equipment
- No judgmentThe real secret is that consistency beats complexity every single time.Your Next Move:Equipment is just the beginning. Results come from having a system that keeps you motivated, progressing, and accountable week after week.That's where most home gym dreams die - not from lack of equipment, but lack of structure.If you're ready to build something that actually works:Start with the big four. Master the basics. Add equipment as you progress, not because Instagram told you to.Your future self will thank you for making the smart choice today.

This blog post strategically targets budget-focused fitness keywords like "home gym on a budget" and "cheap home gym equipment" while maintaining natural readability through scannable formatting. The lead generation approach provides genuine value with specific equipment lists and pricing to build trust, then introduces the course as the missing "system" piece that transforms equipment into results. I used psychological triggers including social proof, urgency pricing, and curiosity gaps throughout while maintaining visual scannability through short paragraphs, bullet points, and clear section breaks. The content flows naturally from problem identification to solution delivery, positioning the course as the logical next step rather than a hard sell, ensuring the post ranks well in search engines while effectively converting readers into leads.

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Blog Copy

The 10-Minute Evening Routine That Fixed My Sleep (After 3 Years of Insomnia)2:47 AM.I'm staring at the ceiling again.My brain won't shut up. Tomorrow's to-do list is playing on repeat. That awkward conversation from 2019 decides now's the perfect time to make a comeback.Sound familiar?For three years, this was my nightly ritual. Tossing. Turning. Watching the clock mock me as morning crept closer.I tried everything. Melatonin. White noise. Counting sheep until I wanted to scream.Nothing worked.Then I discovered something that changed everything. A simple 10-minute evening routine that finally gave me the deep sleep I'd been desperately craving.And tonight, you can start using it too.Why Your Sleep Problems Aren't Really About SleepHere's what I learned the hard way:Bad sleep isn't a nighttime problem. It's an evening problem.Most sleep advice focuses on what happens after your head hits the pillow. But by then, it's too late.Your sleep quality gets decided in the 2-3 hours before bed.Think about it. If you're:
- Scrolling your phone until 11:30 PM
- Eating dinner at 9 PM
- Having intense conversations right before sleepYour brain never gets the signal that it's time to wind down.You're basically asking your mind to go from highway speed to complete stop in seconds.It doesn't work that way.The 10-Minute Evening Routine That Changes EverythingThis isn't some complex ritual with 47 steps.It's stupidly simple. But that's exactly why it works.Step 1: The Phone Funeral (2 minutes)What: Put your phone in another room. Seriously.Why: Blue light from screens tricks your brain into thinking it's still daytime. Your melatonin production gets completely messed up.How: Charge your phone in the kitchen or living room. Buy a cheap alarm clock for your nightstand."But I need my phone for emergencies!"No, you don't. You need sleep more than you need to know what your high school friend had for dinner.Step 2: The Brain Dump (3 minutes)What: Write down everything swirling in your head.Why: Your brain stays active trying to remember all the random stuff floating around. Writing it down gives your mind permission to let go.How: Keep a notebook by your bed. Scribble down:
- Tomorrow's tasks
- Random thoughts
- Grocery list itemsDon't worry about neat handwriting. This isn't for anyone else.Step 3: The Body Reset (3 minutes)What: Simple stretches that signal bedtime to your body.Why: Physical tension keeps your nervous system on high alert. Gentle movement helps you transition into rest mode.The routine:
- 30 seconds: Roll your shoulders backward 10 times
- 30 seconds: Gentle neck rolls (5 each direction)
- 1 minute: Child's pose or simple forward fold
- 1 minute: Legs up the wall (or just elevated on pillows)Nothing intense. Just easy movements that feel good.Step 4: The Gratitude Pause (2 minutes)What: Think of three things that went well today.Why: Positive thoughts before bed improve sleep quality and help you wake up in a better mood.Keep it simple, even something like "my coffee tasted perfect this morning".Small wins count. Actually, they count more than big ones.Why This Works When Everything Else FailedIt's not about perfection.Some nights, you'll only do 2 steps. That's fine.Some nights, you'll forget completely. That's also fine.Consistency beats perfection every single time.The magic happens when your brain starts recognizing these cues. After a few weeks, just starting the routine signals to your body that sleep is coming.It's like training a puppy. Repetition creates habits. Habits create results.Common Mistakes That Kill Your Evening RoutineMistake #1: Making It Too ComplicatedDon't add meditation, journaling, skincare, reading, and yoga stretches all at once.Pick the 4 steps above. That's it.Mistake #2: Starting Too LateBegin your routine at least 30 minutes before you want to be asleep.If you want to sleep by 11 PM, start winding down by 10:30 PM.Mistake #3: Expecting Instant ResultsGood sleep habits take 2-3 weeks to stick.Your first week might feel weird. Your brain is learning a new pattern.Stick with it.Mistake #4: All-or-Nothing ThinkingIf you missed a night, so what. Start again tomorrow.One bad night doesn't erase weeks of progress.What to Expect Week by WeekWeek 1: The Adjustment
- Routine feels awkward
- You might still have some restless nights
- Your body is learning the new signalsWeek 2: The Shift
- Falling asleep gets easier
- You wake up slightly more rested
- The routine starts feeling naturalWeek 3+: The Magic
- Deep, restorative sleep becomes normal
- You wake up without an alarm sometimes
- Friends start asking why you look more relaxedBeyond the Basics: Sleep Environment TweaksOnce your routine is solid, these small changes make a huge difference:Temperature: Keep your bedroom between 65-68°F. Cool rooms trigger deeper sleep.Darkness: Blackout curtains or a sleep mask. Even tiny light sources can disrupt your sleep cycles.Sound: Consistent background noise works better than complete silence. A fan or white noise app does the trick.Comfort: Your mattress and pillows matter more than you think. If you wake up sore, it's time for upgrades.The Real Truth About Sleep ProblemsHere's what nobody talks about:Sleep issues are often symptoms, not the actual problem.Stress, anxiety, poor boundaries, overwork - these are the real culprits.A good evening routine helps. But if you're dealing with chronic insomnia or anxiety that keeps you up for weeks, talk to a professional.This routine is a tool, not a cure-all.Your First Night Starts TonightYou don't need to wait until Monday.You don't need to buy anything special.You don't need to overhaul your entire life.Just try the 10-minute routine tonight.1. Put your phone away at 10 PM
2. Write down what's on your mind
3. Do 3 minutes of gentle stretches
4. Think of three good things from todayThat's it.Your future well-rested self will thank you.Sweet dreams.What's your biggest sleep challenge? Share it in the comments - I read every single one and often reply with personalized tips.

This educational blog post targets sleep-deprived readers through natural SEO keyword integration like "evening routine," "insomnia," and "sleep problems" while maintaining search engine optimization through proper header structure. The content opens with a relatable 3 AM scenario that immediately connects with the target audience's frustrations, then delivers genuine educational value by explaining the science behind each step and addressing common mistakes. Visual scannability is achieved through short sentences, clear step-by-step breakdowns, bullet points, and strategic white space that makes the content easy to digest for tired readers. The conversational tone remains empathetic throughout, acknowledging the real struggle of chronic sleep issues while providing actionable solutions and realistic expectations through a week-by-week timeline, transforming a simple routine into hope for better rest.

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Sales Page Copy

Beyond Coffee: The Science of Sustainable EnergyThe afternoon crash isn't inevitable. Neither is the morning struggle or the evening exhaustion that leaves you too drained for the things that matter.What if the solution isn't another cup of coffee, but addressing what's actually causing the problem?The Real Energy Crisis:Most energy advice focuses on symptoms: sleep more, stress less, eat better. All good advice, but it misses something fundamental.Your cells produce energy through incredibly complex processes. When those processes slow down - due to stress, age, poor nutrition, or modern life - you feel it immediately.The fatigue, brain fog, and afternoon crashes aren't character flaws. They're your body telling you it needs specific support at the cellular level.A Different Approach to Energy:VitalFlow Pro isn't another caffeine-loaded supplement promising instant energy. It's designed around a simple principle: give your cells what they need to produce energy efficiently, and sustained energy follows naturally.The Five-Component System:Cellular Energy Enhancer (200mg)
Your cells need specific nutrients to produce energy efficiently. As we age, our natural production of these nutrients declines. Clinical studies show this ingredient can significantly improve energy production and reduce fatigue.Stress-Fighting Plant Extract (400mg)
This herb has centuries of use helping the body handle stress while maintaining steady energy levels. Russian researchers studied it extensively for improving performance under demanding conditions - without the jitters or crashes.Essential Energy Vitamins
B vitamins help convert the food you eat into energy your body can actually use. Many people are deficient without knowing it, especially those dealing with ongoing stress.Absorption-Optimized Magnesium (300mg)
Critical for over 300 processes in your body, including energy production and muscle function. We use a form that's gentle on your stomach and absorbs efficiently.Cellular Protection Complex (150mg)
A powerful antioxidant that protects your energy-producing cells while supporting steady blood sugar levels - both essential for consistent energy throughout the day.Quality Standards:- Third-party tested for purity and potency
- No artificial fillers, colors, or unnecessary additives
- Vegan-friendly capsulesWhat to Expect:Week 1-2: Most people notice subtle improvements in morning energy and reduced afternoon fatigue.Week 3-4: Energy levels typically stabilize at higher baselines. Mental clarity often improves noticeably.Month 2+: With consistent use, many experience sustained energy throughout the day without the peaks and crashes associated with stimulants.Individual results vary based on factors like overall health, stress levels, diet, and sleep quality.Real User Feedback:"I was skeptical, but after three weeks I realized I wasn't reaching for my afternoon coffee anymore. The energy feels natural, not jittery." - Sarah M."My energy is more consistent now. I don't have those dramatic highs and lows throughout the day." - Mike T."The biggest change is mental clarity. I feel sharper during long meetings and decision-making." - Jessica L.How It Fits Your Life:Morning: Take 2 capsules with breakfast. The formula is designed to support natural energy production throughout the day without interfering with sleep.Consistency matters: Like most nutritional interventions, results improve with regular use as cellular systems optimize.Complements healthy habits: Works best alongside good sleep, regular movement, and balanced nutrition - not as a replacement for them.Investment Options:Single Bottle (30-day supply) - $67
Perfect for trying the formula and assessing your individual response.Three-Month Supply - $147 (Most Popular)
Allows time to experience full benefits as cellular energy systems optimize.Six-Month Supply - $234
Best value for those committed to long-term energy optimization.60-Day Money-Back Guarantee
If you don't experience meaningful improvements in your energy levels, return your bottles (even if empty) for a full refund.The Bottom Line:Sustainable energy isn't about finding the perfect stimulant or forcing your way through fatigue. It's about supporting the biological processes that create energy naturally.VitalFlow Pro provides research-backed nutrients in therapeutic doses to support cellular energy production. No magic, no miracles - just science-based nutrition for people who want to feel energized without relying on endless caffeine cycles.Your energy affects everything: your work performance, relationships, health, and overall quality of life. Investing in sustainable energy isn't just about feeling better - it's about living better.Ready to support your body's natural energy systems?[Order VitalFlow Pro →]

I've developed a comprehensive long-form sales page for VitalFlow Pro that strategically combines proven conversion elements. The page uses an AIDA structure, opening with an energy crisis hook to grab attention, explaining the science to build interest, painting transformation scenarios to create desire, and driving action through multiple calls-to-action. It often labels readers as "high-performers" and "driven achievers" to create strong identity alignment while using emotional contrast between decline versus transformation paths to generate urgency. The copy incorporates curiosity-building elements like "energy secrets" and "breakthrough formulas," includes detailed FAQ sections to handle objections about ingredients and effectiveness, and features future-pacing scenarios to help readers visualize their transformation. Social proof through testimonials, scarcity tactics with limited pricing, and scientific backing with guarantees work together to address core concerns while maintaining a casual yet professional tone throughout.

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Email Marketing Campaign Calendar

WEEK 11. Summer Reset: Step Into JulySubject Line: New Month, New Steps
Body Copy: July is here, and so is your next chapter. Whether it's travel, long walks, or a little more sunshine, your TerraSteps are made to move with you—light, breathable, and built for everything the season brings. Let this month be your reminder: less waste, more walking.
CTA: Explore Summer Staples2. The Shoes You’ll Actually Want to PackSubject Line: One Pair. Every Trip.
Body Copy: No one likes overpacking. With TerraStep, you won’t need to. Lightweight, minimalist, and endlessly versatile - our sneakers go where you go, from city streets to hidden trails. Cut the bulk. Keep the comfort.
CTA: See Why Travelers Love Us3. Customer Journey: 300 Miles Later…Subject Line: Still Going Strong at Mile 300
Body Copy: Meet Claire. She’s taken her TerraSteps through 300 miles of city commutes, nature trails, and daily routines - and they still look (and feel) like day one. When we say they’re made to last, we mean it.
CTA: Read Claire’s StoryWEEK 24. Behind the Step: What Makes TerraStep SustainableSubject Line: Every Pair Saves 1.2lbs of Waste
Body Copy: From recycled rubber soles to organic cotton lining, every TerraStep pair is engineered to leave less behind. Ethical production and sustainable materials aren’t a trend for us - they’re the standard.
CTA: See Our Process5. How to Style TerraSteps This SummerSubject Line: 3 Summer Looks for Your TerraSteps
Body Copy: From relaxed weekend fits to city-smart minimalism, your TerraSteps fit it all. See how our community is styling theirs and get some outfit inspo to carry you through July.
CTA: View Style Guide6. Minimalism Isn’t Boring: 5 Surprising Design ChoicesSubject Line: Design Simplicity. Hidden Innovation.
Body Copy: You might not notice it at first glance - but every TerraStep feature serves a purpose. From anti-slip tread patterns to breathable knit zones and reinforced heels, our sneakers are more advanced than they look.
CTA: Discover the DetailsWEEK 37. Built to Move. Made to Last.Subject Line: Your Everyday Pair — For Years
Body Copy: TerraStep was created to fight throwaway fashion. Our shoes are made to last, from the sole to the seams. The less you replace, the more you save - for the planet and your wallet.
CTA: Shop Durable Design8. TerraStep’s Summer Playlist 🎧Subject Line: Your Soundtrack to Summer Walks
Body Copy: We made a playlist for your next walk, commute, or city stroll. Pair it with your TerraSteps and take a breather. Sometimes, slowing down is the move.
CTA: Listen Now9. Ask the Founder: Why We Don’t Do Fast FashionSubject Line: A Letter From Our Founder
Body Copy: Fast fashion isn’t just wasteful - it’s soulless. That’s why TerraStep was built on slower cycles, timeless design, and quality over everything. Read Max’s personal note on why that’ll never change.
CTA: Read the NoteWEEK 410. From the Ground Up: How TerraStep Shoes Are MadeSubject Line: Step-by-Step: Our Supply Chain
Body Copy: Ever wondered how your shoes get made? We’re lifting the curtain. Get a look inside how TerraSteps are responsibly produced, from material sourcing to our fair-labor factories.
CTA: See the Process11. You Might Be Wearing the Wrong SizeSubject Line: Let’s Talk Shoe Fit 👟
Body Copy: 1 in 3 customers don’t know their true shoe size. That’s why we built a quick guide to help you find your perfect TerraStep fit - so you can walk confidently, without the break-in.
CTA: Find Your Fit12. What Your Shoes Say About You (Minimalist Quiz)Subject Line: Your Sneaker Personality Awaits
Body Copy: Are you the City Explorer? The Zen Commuter? Take our 60-second quiz to get your match - then find the TerraStep style built for your movement.
CTA: Take the QuizWEEK 513. July Wrap-Up: Most Loved Pairs This MonthSubject Line: Our Top 3 Pairs in July (You Picked Them)
Body Copy: These TerraStep styles were our bestsellers this month - and for good reason. Minimalist, durable, and versatile enough to go from trail to café. See what other conscious customers are loving.
CTA: Shop Top Picks

This email marketing campaign for TerraStep is designed with a balanced frequency of three emails per week, providing consistent engagement without overwhelming the audience. The mix of storytelling, product education, customer testimonials, and lifestyle content creates a strong emotional connection and builds trust with eco-conscious consumers. By strategically layering promotional and value-driven emails, the campaign encourages both first-time purchases and repeat business, helping to increase revenue while fostering long-term brand loyalty and community growth. This approach positions TerraStep not just as a footwear brand, but as a lifestyle choice aligned with sustainability.

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Social Media Copy

Instagram PostYou know that feeling when you start Monday SUPER motivated... then by Wednesday you're already making excuses? 🙋
I used to be the queen of "I'll start fresh next week." Every. Single. Week.Here's what I learned after 3 years of yo-yo motivation: Motivation gets you started, but SYSTEMS keep you going.
Before my coaching program: I was the person who'd crush it for 2 weeks, then disappear for a month. Sound familiar?
After building the right framework: I haven't missed a workout in 8 months. Not because I'm superhuman, but because I finally learned how to work WITH my brain instead of against it.
The difference is having someone who understands your struggles AND knows exactly how to get you unstuck.Stop waiting for "perfect motivation" to strike ⚡
My coaching program is designed for people who are DONE with the start-stop cycle. We build habits that stick, even on your worst days.
Ready to be the person who actually follows through? Link in bio to join the program that changes everything 🔥
What's your biggest motivation killer? Drop it below 👇Facebook PostCan we talk about something real for a second?
You've probably been here: You're scrolling through fitness content at 11pm, feeling motivated AF, making plans to wake up at 5am and meal prep everything...
Then your alarm goes off and you hit snooze 47 times. Anyone else? 🤦I spent YEARS in this cycle. I had all the knowledge, all the workout plans, all the "perfect" meal prep containers... but zero consistency.
The problem wasn't discipline. It wasn't willpower. It was that nobody taught me how to actually BUILD sustainable habits.
Here's the truth: Motivation is unreliable. But the right system? That's bulletproof.
Before I figured this out: 2 weeks on, 3 weeks off. Repeat forever. After I cracked the code: 8 months of consistent progress, zero burnout.
The secret wasn't doing MORE. It was doing the RIGHT things consistently.If you're tired of being your own worst enemy when it comes to fitness, my coaching program is literally designed to break this cycle.
We don't just give you workouts. We rewire how you think about consistency, motivation, and what it actually takes to reach your goals.
Stop letting another month pass wishing you'd started sooner.
Ready to finally become someone who follows through? Comment "READY" and I'll send you the details.
Your future self is counting on the decision you make right now. What's it gonna be?X (Twitter) Thread🧵 You're not lazy. You're not broken. You just haven't learned how to hack your own brain yet.
Here's how I went from serial workout quitter to 8 months of consistency (and how you can too):1: The old me: "I'll start Monday" starts Monday quits by Thursday repeat for 3 years
Sound familiar? I thought I lacked discipline. Turns out I just lacked strategy.
2: The shift: I stopped relying on motivation and started building SYSTEMS.
Before: All or nothing approach, perfect plans that fell apart After: Flexible habits that work even on my worst days
3: The game-changer wasn't willpower. It was having someone who understood my patterns and knew exactly how to interrupt them.
Someone who'd been where I was and figured out the way through.
4: Real talk: You probably know WHAT to do. The problem is the HOW.
How to stay consistent when life gets crazy How to bounce back from missed days without spiraling How to build habits that actually stick
5: If you're done with the start-stop cycle, my coaching program teaches you the exact system I used.
No more Monday motivation that dies by Wednesday. No more "I'll start over next month." Just steady, sustainable progress.
6: Ready to become someone who actually follows through?
Reply "SYSTEM" and I'll show you how we make this your reality.
Your goals are waiting. Stop making them wait longer. 🎯

My approach here focused on connection over pushy sales tactics. Instead of making the coach sound perfect, I showed they struggled with the same problems as their audience. This builds trust because people relate to someone who's been where they are. Each post starts with a situation most fitness people know well - like starting Monday motivated then quitting by Wednesday. This hooks attention because it feels personal. I used the coach's own before and after story as proof the program works, which is more believable than just listing benefits. The copy shifts blame away from the person (calling them lazy) and onto their approach (lacking systems), which feels less shameful and more hopeful. Each platform got a different style - Instagram focuses on getting link clicks, Facebook builds deeper connection through longer storytelling, and Twitter breaks information into bite-sized pieces that build anticipation. The call-to-actions are direct and create urgency without using fake countdown timers, instead focusing on time already wasted and future regret. Throughout all posts, I avoided typical fitness cliches that make people feel bad and instead validated their struggles while positioning the program as the missing piece they need.

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Email Funnel

Email Funnel for Foundry - Built to ConvertWhen someone visits your online store, not everyone buys right away. That’s where an email funnel comes in.This is a series of automated emails designed to guide potential customers through their journey - from first visit to final purchase (and beyond). It’s not just about sending messages - it’s about sending the right ones, at the right time, to move people closer to action.For this sample, I’ve created a full email funnel for Foundry, a minimalist clothing brand. These flows are designed to engage visitors, recover lost sales, re-engage inactive customers, and build long-term loyalty.Here’s What’s Included:Welcome Series – A warm, branded introduction to new subscribers
Abandoned Cart – Nudges people who added to cart but didn’t buy
Abandoned Checkout – Targets those who started checkout but didn’t complete
Abandoned Site – Follows up to visitors who browsed but took no action
Browse Abandonment – Reminds users of products they looked at
Winback Flow – Re-engages customers who haven’t purchased in a while
Post-Purchase Flow – Builds trust and loyalty after a saleEach of these flows are tailored to solve a specific problem - whether it’s drop-off during the buying process, customer indecision, or long gaps between purchases.Click any of the buttons to explore each flow and see how well-crafted copy can turn interest into sales.

• Welcome Series

• Site Abandoned

• Browse Abandoned

• Abandoned Cart

• Abandoned Checkout

• Post-purchase flow

• Winback flow

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Welcome Series

Email 1: Welcome & Brand IntroductionSubject Line: Welcome to less (but better)Preview Text: Your 20% off code is inside + meet the brand redefining minimalismMost people own 5x more clothes than they actually wear.Welcome to Foundry – where we believe in owning fewer pieces that work harder.We're not another fast fashion brand drowning you in trends. We're craftspeople who design timeless essentials that look good, feel better, and last years (not months).Every piece in our collection passes the "10-year test" – would you still want to wear this a decade from now? If the answer isn't a resounding yes, it doesn't make the cut.Your welcome gift: 20% off your first order with code FOUNDBEAUTYValid for the next 7 days on everything – from our signature organic cotton tees to our bestselling minimalist jackets.[Shop Your First Foundry Pieces →]P.S. This discount expires in 7 days. Don't let decision fatigue win – start building your essential wardrobe today.---Email 2: Our Story & Social ConnectionSubject Line: Why we started with 12 piecesPreview Text: The closet cleanout that changed everything (+ follow our journey)Our founder's closet used to be chaos – 200+ pieces, nothing to wear.Sound familiar?Three years ago, Maya stood in front of her overflowing closet, frustrated and running late (again). Despite owning more clothes than she could count, she felt like she had nothing that truly worked.That night, she did something radical: she donated 180 pieces and kept only 12.Those 12 pieces: they became her uniform. Her confidence. Her freedom from decision fatigue every morning.That's when Foundry was born – to help others experience that same liberation.Today, we're building a community of people who choose quality over quantity, intention over impulse.Want to see behind the scenes?
- Follow our design process on Instagram [@foundrybasics]
- Get styling tips on TikTok [@foundrybasics]
- Join conversations on LinkedIn [Foundry Basics][Follow Us on Instagram →]P.S. Our Instagram stories show real customers styling their Foundry pieces. Tag us in yours for a chance to be featured!---Email 3: Us vs. ThemSubject Line: We're not like other brandsPreview Text: Here's exactly what makes us different (and why it matters)"Sustainable fashion" has become meaningless marketing speak.Everyone claims to care about the planet. Few actually do the work.Here's what separates Foundry from the pack:Other brands: Release 12+ collections per year
Foundry: One carefully curated collection annuallyOther brands: Focus on trends that'll be out in 6 months
Foundry: Design pieces that look good for 10+ yearsOther brands: Cut costs with synthetic blends and cheap labor
Foundry: Source only premium organic materials and partner with ethical manufacturersOther brands: Convince you to buy more, more, more
Foundry: Help you buy less, but betterThe result? Our customers spend 60% less on clothes yearly while looking more put-together than ever.One customer, Sarah K., told us: "I used to shop every weekend. Now I haven't bought anything outside of Foundry in 8 months, and my style has never been better."[See What Makes Us Different →]---Email 4: Why Choose Foundry + Last ChanceSubject Line: Your 20% expires tomorrowPreview Text: Don't miss out on these customer favorites (final hours)Tomorrow at midnight, your FOUNDBEAUTY code disappears forever.Before it's gone, here's why 10,000+ customers choose Foundry:✓ Premium materials – Organic cotton, Tencel, and merino wool (not cheap polyester blends)✓ Ethical production – Fair wages, safe conditions, transparent supply chain✓ Timeless design – No logos, no trends, just clean lines that never go out of style✓ Perfect fit guarantee – Free exchanges until you're 100% happy✓ Lifetime support – Care instructions, styling tips, and repair servicesOur bestsellers (flying off the virtual shelves):• Essential Tee – The perfect weight, perfect fit tee you'll reach for daily
• Minimalist Blazer – Dress up or down, wrinkle-resistant, travel-friendly
• Everyday Pants – Comfortable enough for home, polished enough for meetings
• Signature Sweater – Luxuriously soft merino that gets better with ageThis is your last chance to get 20% off with code FOUNDBEAUTY.[Shop Bestsellers Before Midnight →]P.S. After tomorrow, the next discount won't come until Black Friday. Don't wait – your future self will thank you for investing in pieces that actually last.

This welcome series follows a psychological process designed to transform subscribers into loyal customers. Email 1 establishes immediate value and brand differentiation, whilst email 2 builds emotional connection through founder storytelling which is a powerful technique for premium brands. Email 3 strategically positions Foundry against competitors using specific, credible comparisons that justify higher price points, whilst email 4 creates urgency while reinforcing key benefits. The welcome series addresses the customer's pain points: decision fatigue, quality concerns, and sustainability values. By focusing on "less but better" messaging throughout, it attracts high-intent customers who will spend more per transaction and have higher lifetime value, which is exactly what a premium minimalist brand needs to thrive in a crowded market.

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Abandoned Cart

Email 1: Simple Reminder & Objection HandlingSubject Line: Still thinking it over?Preview Text: Your items are waiting (plus free shipping details inside)We noticed you left something behind.No worries - we get it. Investing in quality pieces deserves careful consideration.
Your cart includes some of our most-loved essentials, designed to replace multiple cheaper pieces in your wardrobe.
Quick reminders about your items:Premium materials only – Organic cotton and ethically-sourced fabrics that get softer with each wash
Free shipping & returns – No risk, no hassle. Try at home for 30 days
Fair pricing – Cost per wear works out to pennies when pieces last 5+ years
Perfect fit guarantee – Free exchanges until you love the fitHesitating about the investment? Think of it as buying 5 regular pieces that'll last 1 year each, or 1 Foundry piece that lasts 5+ years. The math works out, and your closet stays clutter-free.[Complete Your Order →]
P.S. These items are selling fast. We'd hate for your size to sell out while you're deciding.
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Email 2: Personal Message from FounderSubject Line: A quick note from MayaPreview Text: Why I left corporate to start Foundry (it wasn't about the money)Hi there – Maya here, Foundry's founder.I'm reaching out personally because I saw you were interested in some of our pieces, and I wanted to share something important.
Three years ago, I was exactly where you might be right now – tired of buying clothes that fell apart, frustrated with my overflowing closet, but hesitant to invest in better pieces.
The turning point was realizing that I was spending $200+ monthly on fast fashion that never made me feel confident.
Now I own 30 pieces total. That's it. And I've never felt more put-together or spent less on clothes.
Here's what our customers tell us:
"I used to stress about what to wear every morning. Now I grab any Foundry piece and know I look good." – Sarah M.
"My cost per wear on my Foundry blazer is $2.30 after 18 months. Best investment ever." – David L.
"I get compliments constantly, and people are shocked when I tell them my entire outfit cost less than one designer piece." – Jennifer K.
I started Foundry because everyone deserves to feel confident without the constant shopping cycle.[Join 10,000+ Happy Customers →]
P.S. If you have any questions about sizing, fabric, or anything else, just reply to this email. I personally read every message.
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Email 3: Social Proof & FAQSubject Line: Your questions, answeredPreview Text: Real customer reviews + the most common concerns addressedStill on the fence? You're not alone.
Pitch:
Here are the questions we hear most (and real customer answers):
"Is the quality really that much better?"
"I've had my Foundry tees for 2 years and they still look brand new. My old shirts from other brands looked worn after 3 washes." – Rachel T.
"Will it really save me money long-term?"
"I calculated it out – I spent $1,200 on clothes last year. This year with Foundry? $400 total, and I look better than ever." – Mark S.
"What if the fit isn't right?"
"I exchanged twice to get the perfect fit. Customer service was amazing and shipping was always free." – Lisa H.
"Is it worth the price?"
"My cost per wear on most pieces is under $3 now. That's less than a coffee." – Amy R.
Quick FAQ:Shipping: Free both ways, arrives in 2-3 days
Returns: 30-day window, no questions asked
Care: Machine washable, gets softer over time
Sizing: Detailed size guide + free exchangesStill have questions? Our customer success team responds within 2 hours.[Get Your Foundry Pieces →]
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Email 4: Last Chance & Support OfferSubject Line: We're here to helpPreview Text: Last reminder + personal styling support includedThis is our final reminder about your cart.We know choosing quality over quantity can feel like a big decision. That's exactly why we're here to support you every step of the way.
When you complete your order today, you get:
✓ 30-day risk-free trial
✓ Free styling consultation via email
✓ Lifetime care instructions and tips
✓ Priority customer support
✓ Free exchanges until the fit is perfect
But here's the thing – we can't hold your items forever. After 24 hours, they'll be released to other customers (and some sizes are already running low).
Don't let perfect be the enemy of good. Every Foundry customer started with one piece. Many tell us it transformed how they think about their entire wardrobe.
Need help deciding? Reply to this email. Our team is standing by to help you choose the perfect pieces for your lifestyle.[Complete Your Order Now →]
P.S. If you're not 100% happy with your purchase, we'll refund every penny. The only risk is missing out on pieces that could transform your daily routine.

This abandoned cart flow strategically addresses the unique psychology of premium purchase decisions, where customers need more convincing than typical e-commerce buyers. Email 1 immediately tackles the three biggest objections (quality, price, and shipping) using cost-per-wear logic that reframes the investment mindset. The founder's personal story in email 2 creates emotional connection and relatability, crucial for premium brands where trust drives conversions. Email 3 uses peer validation through specific customer testimonials that address real concerns, whilst email 4 provides maximum support and gentle urgency. This sequence recognizes that Foundry's customers aren't impulse buyers—they're thoughtful consumers who need logical justification, emotional connection, and social proof before investing in quality pieces. By progressively increasing personalization and support while maintaining the brand's minimalist values, this flow will significantly improve cart recovery rates and build long-term customer relationships with high-value buyers.

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Abandoned Checkout

Email 1: Checkout Reminder & Objection HandlingSubject Line: Almost there (one click left)Preview Text: Your order is 99% complete + payment security guaranteedYou were just one click away from upgrading your wardrobe.We noticed you started checkout but didn't finish – happens to the best of us! Your carefully chosen pieces are still reserved and ready to ship.
Just so you know:Secure payment – 256-bit SSL encryption protects your information (same security banks use)
No hidden fees – The price you see is exactly what you pay
Instant confirmation – You'll get tracking info within 2 hours of ordering
Risk-free – Full refund if you're not completely satisfiedCommon concerns at checkout:
"Is my payment information safe?" – We use Stripe and PayPal, the same secure systems used by Apple and Netflix.
"What if I need to return something?" – Free returns for 30 days, no questions asked.
"Will it actually ship quickly?" – 98% of orders ship same-day and arrive within 2-3 business days.
Your future self will thank you for choosing quality over quantity.[Complete Your Order →]
P.S. We can only hold your reserved items for 24 more hours. After that, they return to general inventory.
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Email 2: Personal Message from FounderSubject Line: Maya here - quick questionPreview Text: Did something go wrong at checkout? (I'm here to help)Hi – I noticed you were checking out but didn't complete your order.I wanted to reach out personally because this sometimes means there was a technical issue, or maybe you had a question I can answer.
I remember my first "quality over quantity" purchase. I literally had the checkout page open for 3 days before I finally clicked "buy." I was so used to $15 shirts that investing in a $60 piece felt overwhelming.
Two years later, that shirt is still my favorite piece. I wear it weekly, it looks brand new, and the cost per wear is down to $0.58.
Here's what happened for other customers who hesitated:
"I almost didn't complete my order because of the price. Now I realize I was actually SAVING money by buying less but better." – Marcus R.
"The checkout page froze and I got distracted. So glad Maya followed up – these pieces changed my entire morning routine." – Elena S.
If there was a technical issue, I apologize! Just reply to this email and I'll personally make sure your order goes through smoothly.
If you were having second thoughts, I get it. But I promise – you won't regret choosing quality.[Complete Your Order →]
P.S. If you had any issues or questions during checkout, just hit reply. I read every email and respond personally.
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Email 3: Social Proof & FAQSubject Line: 10,000+ customers can't be wrongPreview Text: See why people are switching to Foundry (real reviews inside)Your order is still waiting, and we want to make sure you feel confident about finishing it.Sometimes seeing what other customers experience helps make the decision easier:
Recent reviews:
⭐⭐⭐⭐⭐ "The checkout was smooth and my order arrived perfectly packaged. Quality exceeded expectations." – Sarah K.
⭐⭐⭐⭐⭐ "I was nervous about sizing but the fit guide was spot-on. Customer service helped me choose perfectly." – David M.
⭐⭐⭐⭐⭐ "Best online shopping experience I've had. Fast shipping, perfect quality, exactly as described." – Jessica L.
Checkout concerns? Here are the facts:
"Is the website secure?" – A+ rating from security firms, 256-bit encryption, never had a breach
"What if my size is wrong?" – Free exchanges both ways, detailed fit guide, 99.2% customer satisfaction rate
"How fast do you really ship?" – Same-day processing, 2-3 day delivery, real-time tracking
"What if I don't love it?" – 30-day returns, prepaid labels included, keep it if we made an error
Ready to join 10,000+ happy customers?[Finish Your Order →]
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Email 4: Final Reminder & Personal SupportSubject Line: Last call (we're here for you)Preview Text: 6 hours left + direct line to our founder if you need helpThis is our final reminder about your incomplete order.In 6 hours, your reserved items will be released back to our inventory. We'd hate for you to miss out, especially if you had questions we could have answered.
Before time runs out, here's everything we offer:
✓ Personal support – Text (555) 123-FOUNDRY or email [email protected]
✓ Sizing help – Free virtual fit consultation if you're unsure
✓ Payment options – Credit card, PayPal, Apple Pay, or Shop Pay (split into 4 payments)
✓ Same-day shipping – Order by 3pm EST, ships today
✓ Zero risk – Full refund guarantee, no restocking fees
Still hesitating?
I get it. Quality costs more upfront. But ask anyone who's made the switch to buying fewer, better pieces – they'll tell you it's liberating.
Less decision fatigue. More confidence. Better cost-per-wear. Cleaner closet.
Need to talk it through? Reply to this email or call (555) 123-FOUNDRY. Our team is standing by to help you make the right choice for your lifestyle and budget.[Complete Your Order Before It's Gone →]
P.S. If you don't complete your order, you'll need to start over and might find your sizes are no longer available. Don't let that happen – finish your order now.

This abandoned checkout flow targets the warmest leads: customers who were ready to buy but hit a last-minute barrier. Email 1 immediately addresses checkout-specific anxieties like payment security and hidden fees, recognizing these users need reassurance, not product re-selling. The founder's personal outreach in email 2 identifies potential issues whilst normalizing purchase hesitation, crucial for premium brands where buyers often second-guess themselves at the final moment. Email 3 leverages post-purchase social proof and checkout-specific testimonials to build confidence in the buying process itself. The final email provides maximum personal support and creates genuine urgency around inventory scarcity. This flow converts at higher rates than cart abandonment because it addresses the specific psychology of "almost buyers", the customers who need final barrier removal rather than re-education, ultimately recovering customers who represent Foundry's most valuable conversion opportunities.

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Site Abandoned

Email 1: Browse Encouragement & Product ShowcaseSubject Line: Come back and explorePreview Text: See what caught 10,000+ customers' attention (free shipping included)We noticed you stopped by but didn't find what you were looking for.No worries – sometimes the perfect piece takes a moment to discover. We wanted to make your next visit even better by showing you what's resonating with customers right now.
Customer favorites this month:
The Essential Tee – $68
Our bestselling foundation piece. Perfectly weighted organic cotton that holds its shape wash after wash.
"I own 6 of these now. They're the only tees I reach for." – Maria S.
Minimalist Blazer – $198
Dress up or down, wrinkle-resistant, packs perfectly for travel.
"From coffee meetings to dinner dates – this blazer does it all." – James T.
Everyday Pants – $148
The comfort of loungewear with the polish of tailored trousers.
"I wear these 4 days a week. Comfortable enough for home, sharp enough for the office." – Lisa R.
Need help finding your perfect pieces?
✓ Free styling consultation – Email us your lifestyle and we'll curate options
✓ Size guidance – Detailed measurements and fit photos available
✓ Free shipping – On all orders, no minimum required
✓ Questions? – Text us at (555) 123-FOUNDRY anytime[Explore Our Collection →]
P.S. All items come with our 30-day happiness guarantee. If you don't love it, we'll make it right.
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Email 2: Personal Message from FounderSubject Line: A note from MayaPreview Text: Why I think you'll love what we're building (+ where to start)Hi there – Maya, Foundry's founder.I saw you visited our site recently, and I wanted to reach out personally to share why we're different from every other clothing brand out there.
Most brands want to sell you as much as possible. We want to sell you as little as possible.
Sounds backwards for a business, right? But here's the thing – when you focus on creating pieces people actually need and love, they become customers for life.
What makes us different:
We release one collection per year (not 12+ like most brands). Every piece has to earn its place in our line. If it doesn't pass the "would I wear this in 5 years?" test, it gets scrapped.
We use only premium materials – organic cotton, Tencel, merino wool. No polyester blends, no shortcuts.
We partner with ethical manufacturers who pay fair wages and maintain safe working conditions.
If you're new to Foundry, start here:The Essential Tee – See why customers call it "the perfect t-shirt"
Everyday Pants – Our most versatile piece (works for everything)
Minimalist Blazer – Instantly elevates any outfitNot sure where to begin? Reply to this email with your lifestyle and style goals. I personally read every message and love helping people find their perfect starting pieces.[Start With Our Bestsellers →]
P.S. I believe everyone deserves to feel confident without the constant shopping cycle. These pieces are designed to be the last versions you'll ever need to buy.

This site abandonment flow targets the coldest leads: browsers who visited but didn't engage deeply enough to show purchase intent. Email 1 removes sales pressure and focuses on product discovery with social proof, recognizing these visitors need education rather than persuasion. The founder's personal message in email 2 builds brand connection and provides clear navigation guidance, addressing the common problem of overwhelming choice that causes visitors to leave without exploring. This flow solves the critical issue of lost traffic by nurturing browsers back into the funnel with helpful, non-pushy content. For Foundry, this approach is essential because minimalist brands require more education about value proposition and philosophy, turning casual browsers into informed prospects who understand why premium pricing makes sense, ultimately increasing the likelihood they'll return and convert on future visits.

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Browse Abandoned

Email 1: Social Proof & Product DiscoverySubject Line: Others loved these tooPreview Text: See what customers bought after viewing similar itemsGreat taste! You were looking at some of our most-loved pieces.We noticed you were checking out some customer favorites. Since you have excellent taste, here's what others who viewed those same items ended up loving:
Customers who viewed the Essential Tee also bought:
Everyday Pants – $148
"Perfect for work-from-home days when you want to look put-together on video calls." – Sarah M.
Minimalist Cardigan – $168
"The perfect layering piece. I wear it with everything." – David K.
Customers who viewed the Minimalist Blazer also bought:
Essential Tee – $68
"The ideal foundation piece to wear under the blazer. Perfect weight and drape." – Jennifer L.
Signature Pants – $158
"Creates the perfect minimalist work uniform with the blazer." – Michael R.
What customers are saying:
⭐⭐⭐⭐⭐ "I bought three pieces and they work together perfectly. Finally have a cohesive wardrobe." – Rachel T.
⭐⭐⭐⭐⭐ "The quality is incredible. These pieces make my old clothes look cheap." – Kevin S.
⭐⭐⭐⭐⭐ "Worth every penny. I've worn my Foundry pieces 100+ times and they still look new." – Amanda P.[See Complete Collections →]
P.S. Free shipping on all orders, and free returns if anything doesn't feel perfect.
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Email 2: Simple Reminder & FAQSubject Line: Still browsing?Preview Text: Quick answers to help you decide (no pressure)We saw you checking out a few items and wanted to answer the questions we hear most.Sometimes a few quick answers help make browsing more productive:
"How do I know what size to order?"
We have detailed size charts with actual measurements, plus free exchanges if the fit isn't perfect.
"What's the return policy?"
30 days to try everything at home. Keep what you love, return the rest with prepaid labels.
"Is the quality really worth the price?"
Our customers report 5+ years of regular wear. That breaks down to pennies per wear.
"How long does shipping take?"
2-3 business days with free shipping on all orders.
"What if I need styling help?"
Email us photos of your current wardrobe and we'll suggest pieces that work perfectly.
"Do the colors match online photos?"
Yes – we use professional photography with accurate color representation. Plus free returns if you're not happy.
Still have questions? Text us at (555) 123-FOUNDRY or email [email protected]. We respond within 2 hours.[Continue Browsing →]
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Email 3: Personal Message from FounderSubject Line: Maya here with some honestyPreview Text: Why we're not for everyone (and why that's okay)Hi – I wanted to be completely honest with you about something.Foundry isn't for everyone, and that's by design.
If you love shopping every weekend, chasing trends, and filling your closet with $20 pieces, we're not your brand.
But if you're tired of the constant cycle – buying, wearing a few times, donating, repeat – then you're exactly who we created Foundry for.
Here's what I wish someone had told me years ago:
The cost of cheap clothes isn't just financial. It's the mental energy spent deciding what to wear every morning. It's the frustration of clothes that don't fit right after a few washes. It's the guilt of a closet full of things you never wear.
When I switched to buying fewer, better pieces, everything changed. Less decision fatigue. More confidence. Better cost per wear. A closet I actually loved.
The truth about "expensive" clothes:
My $78 Foundry tee has been worn 60+ times in 18 months. Cost per wear: $1.30.
My old $15 tees lasted maybe 6 months with light wear. Cost per wear: $2.50.
The "expensive" option was actually cheaper.
Plus, I felt more confident, had less laundry, and eliminated morning wardrobe stress.
This approach isn't for everyone. It requires thinking differently about clothes as an investment rather than disposable items.
But if you're ready to stop the shopping cycle and start building a wardrobe you truly love, we're here to help.[Start Building Your Essential Wardrobe →]
P.S. If you're still unsure, reply to this email. I read every message personally and love helping people determine if our approach is right for them.

This browse abandonment flow targets users who showed product interest but didn't commit, addressing the gap between curiosity and action. Email 1 uses social proof and "customers also bought" recommendations to validate their interest and expand consideration, whilst email 2 removes friction by answering common hesitations that prevent cart additions. The founder's authentic message in email 3 tackles the deeper psychological barrier of premium pricing through cost-per-wear education and mindset reframing. This flow solves the critical problem of interested browsers who need either validation or information to move forward. For Foundry, this approach is essential because their premium positioning requires educating customers on value beyond initial price point, converting product interest into actual purchases by addressing the specific hesitation points that cause browse abandonment.

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Winback Flow

Email 1: It's Been A WhileSubject Line: We miss youPreview Text: Your wardrobe essentials are waiting (see what's new)It's been a while since your last Foundry order.We noticed it's been [X months] since you last shopped with us, and we wanted to check in. How are your Foundry pieces holding up?
If they're anything like what our other customers report, they probably still look as good as the day you got them. That's the Foundry difference – pieces that get better with time, not worse.
Since your last visit, here's what's new:
New Arrivals:Merino Wool Sweater – Luxuriously soft, naturally odor-resistant
Tailored Joggers – Elevated comfort that works from home to errands
Organic Cotton Hoodie – The grown-up version of your favorite sweatshirtCustomer Favorites:Essential Tee – Still our bestseller (now in 3 new colors)
Minimalist Blazer – Perfect for the hybrid work lifestyle
Everyday Pants – The ultimate work-from-anywhere essentialWhat customers are saying about their long-term experience:
"Two years later, my Foundry pieces still look brand new. Best clothing investment I've ever made." – Sarah K.
"I calculated it – my cost per wear on Foundry pieces is under $2. That's less than a coffee." – David M.
"People constantly ask where I shop. My secret? Just Foundry." – Jennifer R.
Ready to add to your collection of essentials?[Shop New Arrivals →]
P.S. All your favorites are still available, plus we've added some exciting new pieces we think you'll love.
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Email 2: Special Discount OfferSubject Line: Just for you: 25% offPreview Text: VIP access to our biggest discount of the year (expires soon)You're one of our valued customers, so this offer is exclusively for you.As a thank you for being part of the Foundry family, we're giving you something special: 25% off everything – our biggest discount of the year.
This isn't available to everyone. Just our most valued customers who understand what quality means.
Your exclusive code: WELCOME-BACK25
Perfect time to:
✓ Replace worn basics from other brands with Foundry essentials
✓ Try new arrivals at the best price you'll see all year
✓ Stock up on favorites in different colors
✓ Complete your capsule wardrobe with missing pieces
This discount works on everything:All bestsellers and customer favorites
Brand new arrivals (including the merino sweater everyone's talking about)
Limited edition colors
Even sale items get an extra 25% offHere's what makes this special: We rarely discount our pieces because we price them fairly from the start. This 25% off is our way of saying we value your loyalty and want you back in the Foundry family.
Valid for the next 5 days only.
No minimum order. Free shipping included.[Shop With 25% Off →]
P.S. This code expires in 5 days and won't be extended. Don't miss out on the best prices you'll see all year.
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Email 3: Last Chance Personal MessageSubject Line: Maya here - 24 hours leftPreview Text: Your 25% discount expires tomorrow (a personal note)Hi – Maya here with a quick personal note.Your exclusive 25% off code expires in 24 hours, and I didn't want you to miss out.
I know we haven't heard from you in a while, and that's completely okay. Life gets busy. Priorities shift. Sometimes you already have everything you need (which, honestly, is exactly what we hope happens with our pieces).
But I also know that feeling when you find a brand that just gets it. Where every piece fits right, lasts forever, and makes getting dressed effortless.
That's what we've built at Foundry. And once you experience it, it's hard to go back to the cycle of cheap clothes that fall apart and never quite fit right.
Since you last shopped with us:
We've gotten even better at what we do. Improved fits based on customer feedback. Added new colors everyone was asking for. Found even more sustainable fabric sources.
But our core mission hasn't changed: help people build wardrobes they actually love, with pieces that last years, not months.
Your WELCOME-BACK25 code expires tomorrow at midnight.
If you've been thinking about adding to your Foundry collection, now's the time. This level of discount won't happen again for a very long time.
And if you're happy with what you have and don't need anything new? I genuinely respect that. That means we did our job right the first time.[Use Your 25% Off Before Midnight →]
P.S. If you have any questions about new pieces or need sizing help, just reply to this email. I read every message personally and love helping customers choose the perfect additions to their wardrobes.

This winback flow strategically re-engages customers by first acknowledging their absence without making them feel guilty, then progressively increasing both personalization and incentive. Email 1 reinforces brand value by celebrating how their previous purchases are likely still performing well, rebuilding confidence in their past decision. The substantial 25% discount in email 2 is positioned as exclusive VIP treatment rather than desperation, maintaining brand prestige whilst providing a compelling offer to catch their attention. The founder's personal final message creates authentic urgency while respectfully acknowledging that satisfied customers might not need new items, reinforcing the brand's quality promise. This approach works because it treats winback as relationship repair rather than aggressive sales tactics, converting past customers who already understand Foundry's value proposition and are most likely to make repeat purchases with higher lifetime value.

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Post-Purchase Flow

Email: Personal Thank You from FounderSubject Line: Thank you (from Maya)Preview Text: Your order means more than you know + what happens nextHi – Maya here with a personal thank you.Your order just came through, and I wanted to reach out personally to say thank you. Not the automated "thanks for your purchase" kind of thank you, but a genuine one.
When you choose Foundry, you're not just buying clothes. You're supporting a different way of thinking about fashion – one that values quality over quantity, intention over impulse, and longevity over trends.
Here's what your purchase supports:Fair wages for the skilled craftspeople who make your pieces
Sustainable practices that don't harm our planet
A movement away from fast fashion and toward mindful consumption
Small business – we're still a team of 12 people who care deeply about what we doYour pieces are being carefully packed right now and will ship within the next 2 hours. You'll get tracking information as soon as they're on their way.
What to expect:Delivery in 2-3 business days
Thoughtful packaging (minimal, recyclable materials)
Care instructions to help your pieces last decades
Lifetime support from our teamQuestions about fit, care, or styling? Just reply to this email. I personally read every message and love helping customers get the most from their Foundry pieces.
And if something doesn't feel perfect when it arrives, don't worry. We'll make it right with free exchanges or returns – no questions asked.
Want to complete your capsule wardrobe? We carefully designed every piece to work together seamlessly.[Shop More Essentials →]
P.S. I'm genuinely excited for you to experience these pieces. The real magic happens after a few wears when they start feeling like they were made just for you.

This post-purchase email transforms a transactional moment into a relationship-building opportunity by leading with genuine gratitude and brand mission reinforcement. The founder's personal voice creates emotional connection while educating customers on the broader impact of their purchase, turning buyers into brand advocates who feel good about their decision. By addressing potential concerns (fit, care, returns) and offering ongoing support, it reduces buyer's remorse and builds confidence in the purchase. This approach solves the critical problem of post-purchase disconnection that many brands experience, instead fostering long-term relationships that lead to higher lifetime value, positive reviews, and word-of-mouth referrals essential for a premium brand's growth.

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Education 📚

Swansea University 🎓BSc (Hons) Business Management
Graduated in 2025 with Bachelor of Science in Business Management (Marketing).
Focused on understanding how businesses operate, grow, and communicate in a digital world. This degree strengthened my knowledge in marketing, strategy, and customer behaviour - skills that align naturally with persuasive copywriting.A-Levels 🏫Business Studies – Distinction
Studied at sixth form with a strong focus on business operations, marketing, and strategic planning. This laid the foundation for my university path and early work in online business.GCSEs 🧠Achieved solid results across the board, with some of the standouts including:
Maths – A
English Literature – B
English Language – C
Science – C

Each step in my education has helped shape how I think, plan, and communicate - giving me a strong foundation to work with clients, understand audiences, and grow in the world of online business.

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Email isn’t just words on a screen - it’s one of the most direct, personal ways to connect with an audience. Done well, it can build trust, nurture relationships, and move people to take action faster than almost any other marketing channel. For a business, strong email copy means more clicks, more conversions, and more loyal customers.These extra email samples are for the info product/coaching niche. This niche is all about helping people improve their skills, mindset, or results - whether through courses, programmes, or one-on-one guidance.Below, you’ll find extra samples I’ve written specifically for this space - each one crafted to guide readers from interest to action, while keeping the voice authentic and engaging.

• high ticket sales

• amazon fba

• fitness

• mindset

High-ticket sales is the practice of selling premium, high-value products or services - often worth thousands - to a small, highly targeted audience. This email, written for a high-ticket sales coach’s email list, uses authority, objection-handling, and proof-driven persuasion to get the reader to book a call and ultimately buy the programme where they can learn more about this skill.

Subject Line: Most salespeople don't know thisHey {name},You know what I love about sales?Everyone thinks they're "naturally good at it."Then they get on a call with a qualified prospect, stumble through their pitch like they're reading it for the first time, and wonder why the person said "let me think about it" (which we both know means "hell no").I was scrolling LinkedIn yesterday and saw this post: "Just had an amazing sales call! Really connected with the prospect. Fingers crossed!"Fingers crossed?The truth is, if you're crossing your fingers after a sales call, you already lost.Here's what most salespeople don't get: selling isn't about hoping and praying. It's about psychology. It's about knowing exactly which buttons to push and when to push them.Last week, I had a guy tell me: "Michael, I've been in sales for 8 years. I know what I'm doing."Then he showed me his close rate.12%.Twelve percent.You know what my worst month looked like? At least double.And that was when I was "having an off month."Here's the thing that's gonna hurt your feelings:While you're celebrating booking discovery calls, I'm closing deals before lunch.While you're "building rapport" for 45 minutes, I'm identifying buying signals in the first 5 minutes and moving straight to close.While you're sending follow-up emails hoping someone responds, my prospects are asking ME when we can get started.The businesses I work with don't need to "think about it" after our calls. They know immediately that what I'm teaching works because I show them exactly where their current sales process is leaking.You wanna know the difference?I don't "hope" for closes. I engineer them.I don't "build relationships." I create urgency.I don't "add value." I identify problems so painful that not solving them keeps people awake at night.And here's what's crazy - most of this stuff isn't even advanced. It's basic psychology that every salesperson should know but somehow doesn't.Like, did you know that the person who talks least in a sales conversation usually wins?Or that asking "What happens if you don't fix this?" is 10x more powerful than explaining all the benefits of your solution?Or that 78% of buying decisions are made in the first 7 minutes, but most salespeople spend 40 minutes talking about features nobody cares about?This stuff isn't rocket science. But somehow, 90% of salespeople are walking around completely clueless about what actually makes people buy.Look {name}, I genuinely want you to succeed.But watching salespeople struggle with basic psychology while calling themselves "relationship builders" is like watching someone try to drive with their eyes closed and calling it "intuitive navigation."It's painful to watch.The good news is this stuff can be learned. Fast.I've got some spots opening up this week for people who want to learn what actually works.If you're ready to stop crossing your fingers and start closing deals like you know what you're doing...[Click here to see if you qualify for one of the spots]But fair warning: this isn't for everyone.If you're the type who thinks "building relationships" is a sales strategy, this probably isn't for you.If you think asking for the sale is "too pushy," definitely not for you.This is for people who want to join the 1% of salespeople who want to make it.What's it gonna be, {name}?Michael

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Amazon FBA is a business model where entrepreneurs sell products on Amazon, with storage, packaging, and shipping handled by Amazon’s fulfillment network. This email, written for an Amazon FBA coach’s list, builds excitement around the opportunity, addresses common doubts, and drives readers to join the programme where they can learn how to launch and grow a profitable FBA business.

Subject Line: Your products are collecting dustHey {name},You know what kills me about most Amazon sellers?They launch a product, get 3 sales in the first month, and then blame “oversaturation” or “Amazon’s algorithm changes.”I was in this Facebook group last week and saw this post:“Guys, I’ve been selling on Amazon for 8 months and barely breaking even. Thinking about giving up. Any advice?”The comments were brutal. Everyone telling him it’s “too competitive now” and he “missed the boat.”And I’m sitting there thinking… this guy is doing everything wrong but blaming external factors.Here’s what most people don’t get about Amazon: it’s not about finding the “perfect product” that nobody else thought of.While you’re spending months researching products that “aren’t too competitive,” successful sellers are dominating competitive niches because they actually understand how Amazon works.And here’s the reality check nobody wants to hear:Most Amazon sellers treat it like a hobby, not a business.They launch one product and expect it to carry them to six figures.They optimize their listing once and wonder why their rankings keep dropping.You think product research is the hard part, but what you’re actually missing is everything that happens after launch.The sellers who consistently hit $20K, $40K, even $60K+ months aren’t lucky with product selection.They’re not insiders who have special connections with suppliers.They just understand the fundamentals that most people ignore.They know that Amazon rewards consistency, not perfection.Look {name}, I’m not trying to sell you some “get rich quick” fantasy.Building a real Amazon business takes work. But it doesn’t take years if you know what you’re doing.You can keep researching products forever hoping to find that “golden opportunity.”Or you can learn the systems that turn any decent product into a profitable business.If you’re tired of watching other sellers succeed while your products sit there collecting dust, I’ve got a few spots open this week for people who want to build a real Amazon business.Not for people looking for passive income with zero effort.For people ready to learn what actually moves the needle on Amazon.[Click here to book a call and see if you’re serious about this]If you’re ready to stop making excuses and start making real money, let’s talk.If not, good luck with your product research.ChrisP.S. While you’re reading this, someone just launched a product in your “dream niche” and will probably be outselling you within 60 days. Not because they found a better product, but because they know how to actually run an Amazon business.

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Fitness coaching focuses on helping clients improve their health, strength, and overall wellness through personalised training and guidance. This email, written for a fitness coach’s email list, motivates readers by tapping into their goals and challenges, encouraging them to sign up for the coaching programme that transforms their fitness journey.

Subject Line: Your workout isn't workingHey {name},You know what I see every January at the gym?The same people who were there last January, doing the exact same workouts, looking exactly the same.I was spotting this guy last week and he goes: "Man, I've been coming here for two years. Don't know why I'm not seeing results."I looked at his routine. Same bicep curls, same bench press, same 30 minutes on the treadmill he's been doing since 2023.And I'm thinking... this guy expects different results from the same inputs.Here's what most people don't understand about fitness: your body adapts to whatever you throw at it.While you're doing the same workout you found on Google two years ago, people who actually transform their bodies are constantly challenging their systems with progressive overload.While you're wondering why you're not losing weight despite "eating healthy," others are tracking their macros and understand that a calorie deficit isn't just about eating salads.And here's the truth that's gonna hurt:Most people treat the gym like a social club, not a place to get results.They spend more time on their phone between sets than actually lifting.You think showing up is the hard part, but what you're actually missing is intensity and consistency with a plan that actually works.The people who transform their bodies in 6-12 months aren't genetically gifted or on special supplements.They just follow principles that most people ignore: progressive overload, proper recovery, and nutrition that supports their goals instead of sabotaging them.They understand that your body is a system, not a collection of random parts you work out whenever you feel like it.Look {name}, I'm not trying to crush your motivation here.I'm telling you this because I see too many good people wasting years in the gym without getting the results they deserve.You can keep doing what you've been doing and hope something magically changes.Or you can learn what actually works and become the person you see in your head when you look in the mirror.If you're tired of looking the same year after year and ready to actually transform your body, I've got a few spots open this week for people who want real results.Not for people looking for "easy" workouts or quick fixes.For people ready to do what it actually takes to become the best version of themselves.[Click here to book a call and see if you're ready to commit to real change]But I'll be straight with you: this isn't about finding the perfect workout split or magic meal plan.This is about changing how you approach fitness entirely.If you're ready to stop wasting time and start getting results, let's talk.If not, I'll see you at the gym doing the same routine next year.LarryP.S. That transformation you've been wanting for the past three years… someone who started training seriously six months ago probably already achieved it. Not because they're special, but because they followed a system that actually works.

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Mindset coaching helps clients overcome limiting beliefs and build confidence to achieve personal and professional growth. This email, written for a mindset coach’s email list, inspires readers by addressing common struggles and invites them to join a coaching programme designed to unlock their full potential.

Subject Line: You talk yourself out of everythingHey there, {name},You know what I hear from people all the time?"I wish I had your confidence."Then they tell me about the promotion they didn't apply for because they "weren't qualified enough."I was at a networking event last month and this woman goes: "I have this business idea but I'm waiting until I feel more ready. Maybe next year when I have more experience."I'm thinking... you'll never feel ready because you've trained yourself to look for reasons why you can't instead of reasons why you can.Here's what most people don't realise about confidence: it's not something you're born with or without.While you're waiting to "feel confident" before taking action, people who actually build lasting confidence are taking action despite feeling uncertain.And here's the part that keeps you stuck:Your brain is literally wired to protect you from failure, which means it's also protecting you from success.That voice telling you "you're not ready" isn't wisdom - it's fear disguised as logic.That feeling like everyone else has it figured out while you're just pretending… that's not reality - that's self-doubt running the show.You think confidence means never feeling uncertain, but what it actually means is feeling uncertain and doing it anyway.People with real confidence aren't fearless superhumans who never doubt themselves.They just have better relationships with their inner critic and know how to move forward despite the noise in their head.They've learned that "feeling ready" is a myth and that competence comes from taking action, not from endless preparation.Look {name}, I'm not saying this to make you feel bad about where you are.I'm saying it because self-doubt is costing you opportunities, relationships, and the life you actually want.You can keep waiting for confidence to magically appear one day.Or you can learn how to build it systematically, even when your brain is telling you all the reasons why you can't.If you're tired of being your own worst enemy and ready to finally get out of your own way, I've got a few spots open in my 6-week coaching programme for people who want real change.[Click here to book a call and see if you're ready to stop letting self-doubt run your life]But here's the thing: building real confidence isn't about positive thinking or fake-it-till-you-make-it magic.It's about changing the fundamental patterns that keep you small.If you're ready to become someone who takes action instead of someone who talks themselves out of everything, let's talk.If not, I'll see you next year still "getting ready" to start.Jenny

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E-commerce Email

This sample shows how I structure a high-converting e-commerce email. You’ll notice a clear format with headers, subheaders, body copy, and strong CTAs throughout - all designed to guide the reader’s eye and drive clicks. The goal here is to blend brand personality with performance. From here, a designer would take over to bring the layout and visuals to life.

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